General Questions
These questions cover how we work, who we work with, and what to expect when partnering with Komplex.
What does Komplex do?
We’re a digital marketing agency focused on growth. We help businesses grow through paid search, paid social, SEO, GEO, conversion optimization, content, and more. Whether you need full campaign management or strategic support, we plug in where you need us.
Who do you typically work with?
We work with both B2B and B2C companies – from startups to global brands. Clients come to us across industries like eCommerce, SaaS, music, education, health, consumer tech, and services. Most are looking for measurable performance: leads, revenue, and results that move the business forward.
How do you work with clients?
Some clients hand us the keys and let us manage everything. Others bring us in as an extension of their in-house team. We’re flexible and collaborative – the goal is to make your marketing work better, not add complexity.
What makes Komplex different from other agencies?
We’re focused on execution and outcomes. No bloated reports, no buzzwords. Just strategy, speed, and sharp creative, backed by real data. Every client gets a tailored plan based on their needs, goals, and growth stage. We don’t do one-size-fits-all.
Do you only take on long-term projects?
No. We take on long-term partnerships, one-off projects, audits, launches, and fractional roles. If there’s a fit, we’ll find the right scope and setup.
What does a typical engagement look like?
It starts with a short discovery process to understand your business. Then we build a tailored roadmap and get to work. That might mean running full campaigns, improving what you already have, or working alongside your internal team.
Services & Engagement
Get clarity on the specific services we offer, how we engage with clients, and what you can expect as we get started.
What specific services do you provide?
We offer a complete range of digital marketing services, including paid search, paid social, Search Engine Optimization (SEO), Generative Engine Optimization (GEO), affiliate marketing, email marketing, content & creative creation, conversion rate optimization (CRO), and strategic growth planning, along with web and app development.
Can you audit our current marketing setup?
Yes. We offer audits for paid media, SEO, CRO, and overall growth strategy. We’ll review what’s working, what’s not, and where the biggest opportunities are. Then we give you a clear plan to move forward.
Do you offer full-service marketing or channel-specific support?
We do both. We provide full-service marketing to manage every aspect of your strategy and campaigns, or we can focus on specific channels where you need additional expertise.
Do you offer consulting or only full-service execution?
We do both. Some clients hire us to manage everything. Others bring us in to guide strategy, lead audits, or support in-house teams with specific pieces of the puzzle.
What platforms do you manage for paid advertising?
We manage paid advertising across major platforms, including Google Ads, Bing Ads, Meta (Facebook and Instagram), TikTok, Snapchat, X (Twitter), LinkedIn, Reddit, Pinterest, YouTube, and other emerging ad networks, based on your audience and goals.
Do you provide both SEO and GEO optimization?
Yes, we offer both traditional Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). We help your brand rank in search engines like Google and Bing and optimize your content for AI-driven platforms such as ChatGPT and Perplexity, ensuring visibility in the future of search.
Can you manage email marketing and content as part of a broader strategy?
Absolutely. Email marketing and content creation are core components of our growth strategy. We produce high-quality content tailored to your audience and leverage email marketing to nurture leads, drive conversions, and maintain customer engagement.
Do you offer strategy, execution, or both?
We provide both strategic guidance and hands-on execution. We can create comprehensive growth plans from scratch, or seamlessly execute and optimize strategies you already have in place.
Can you build a growth plan from scratch?
Yes, we regularly develop custom growth strategies from the ground up, starting with your goals and challenges. We’ll craft a detailed roadmap that includes audience research, channel selection, messaging, and execution timelines.
What if we already have a team in place?
We collaborate easily with existing teams. We can augment your in-house capabilities by providing strategic guidance, specialized expertise, or additional resources where needed. Our goal is to help your team succeed, not to replace it (unless you want us to).
Can you work alongside our internal team or other agencies?
Definitely. We regularly partner with internal teams and even other agencies, providing complementary expertise or specialized support. We stay flexible to make collaboration smooth and productive.
Getting Started
Understand exactly how we kick off our partnership, from onboarding and audits to strategy and execution.
How do you decide which services are right for our business?
We start with a discovery process to understand your business goals, audience, competition, and current performance. From there, we recommend the right combination of services and tactics to achieve your specific objectives.
Can we start small and scale up later?
Yes. Many of our clients start with smaller pilot projects or targeted campaigns to test effectiveness. As we demonstrate results, we scale efforts and budget together based on performance and business growth.
Can you take over an existing account or campaign?
Yes. We’re experienced at stepping into existing accounts or campaigns to audit performance, identify optimization opportunities, and quickly improve results. We can seamlessly transition management to ensure continuity and growth.
How do you audit current performance before getting started?
We conduct a thorough audit of your existing accounts, website, and marketing channels. This includes analyzing performance metrics, campaign structure, targeting, creative quality, conversion rates, and ROI. You’ll receive actionable insights and a clear path forward.
What does the onboarding process look like?
Onboarding begins with a kickoff meeting to align on goals, expectations, and timelines. From there, we set up account access, gather assets, define initial projects, and confirm communication processes.
How quickly can we get started once we agree to work together?
We move quickly. Typically, once we finalize our agreement, we can kick off within a week. Our initial discovery and onboarding process ensures rapid alignment, allowing us to begin delivering results promptly.
How often will we meet or communicate after onboarding?
We typically have weekly check-ins, but communication frequency is based entirely on what works best for your project. Some clients prefer bi-weekly or monthly meetings, while others need check-ins multiple times per week. We remain flexible and will adapt to the ideal schedule that ensures clear communication and strong alignment.
Who will be our main point of contact?
You’ll have a dedicated project lead as your main point of contact, responsible for strategy, communication, and reporting. They’ll coordinate our team internally, ensuring smooth collaboration and clear communication.
Billing & Engagement
Understand how billing works, the types of engagements we offer, and what you can expect when partnering with us financially.
How does pricing work?
Pricing is tailored based on the services and scope of your project. We offer monthly retainers, hourly billing, or project-based pricing. For paid marketing, we use a transparent cost-plus fee model, where you pay ad spend directly to the platform plus a fixed management fee.
How are payments handled?
You’ll receive invoices at set intervals, typically bi-weekly or monthly, or when a project is completed. Payments can be made via bank transfer or credit card, whichever is most convenient for your business.
Do you offer fixed-rate packages or custom pricing?
We provide custom pricing tailored to each client’s individual goals and requirements. Rather than standardized packages, we focus on creating flexible engagements that match your budget, business stage, and growth objectives.
Is there a minimum engagement period or commitment required?
No, we don’t enforce strict minimum commitments. While some services naturally benefit from longer-term partnerships, we also offer short-term projects, audits, and pilot programs. Our goal is always flexibility and performance, not locking you into long-term obligations.
Are ad budgets included in your fees, or billed separately?
Ad budgets are not included in our service fees. Advertising spend is typically billed directly to you by the advertising platforms (e.g., Google, Meta, LinkedIn, TikTok). We manage your budgets transparently, without markups, ensuring you have clear visibility into spend and results. If you prefer or require upfront billing for media spend, we can accommodate that – please discuss this with us directly.
Can we adjust services or budget after we start?
Absolutely. We understand your needs evolve. You can scale up, scale down, or shift strategies at any time based on performance and business goals.
What happens if we need to pause or cancel services?
You can pause or cancel by providing a 30-day written notice. During that period, we’ll prepare for handover of all relevant accounts, assets, and data, ensuring a smooth transition and no disruption to your operations. We remain available if you decide to restart in the future.
Data & Privacy
Learn how we protect your data, ensure confidentiality, and manage privacy compliance.
How do you manage data privacy?
We follow industry-standard best practices for data privacy and security, ensuring compliance with GDPR, CCPA, and other privacy regulations.
Do you sign confidentiality agreements or NDAs?
Yes. We regularly sign NDAs and confidentiality agreements to protect sensitive client information.
Will we own our accounts and data?
Absolutely. All marketing accounts, data, and analytics remain fully under your ownership and control.
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