Komplex Blog

Breaking down what works in digital marketing - one post at a time.

Graphic showing interconnected audience icons above the text What Is Growth Marketing? A Plain Guide for Leaders on a blue to purple gradient background.

What Is Growth Marketing? A Plain Guide for Leaders

Confused by growth marketing? You are not alone. The term gets used in a lot of ways, and it often gets mixed up with performance marketing or “growth hacking.” This guide breaks it down in plain English: what growth marketing is, why business leaders lean on it, and how it drives steady, measurable growth across the full customer journey, not just more ads or clicks.

Read the full article
Cover image for the article Influencer marketing, driving growth and sales

Influencer Marketing: Driving Growth and Sales

Influencer marketing has become a cornerstone of modern growth, helping B2C, B2B, ecommerce and SaaS brands reach the right audiences with authentic content that drives trust, engagement and sales. In this guide, Komplex breaks down strategy, pitfalls and attribution so you can turn influencers into a repeatable growth engine.

Read the full article