Web Design And Development That Starts With The Decisions

Builds, rebuilds, landing pages, and care plans on WordPress, Shopify, and Webflow, planned by one senior lead who also runs your marketing. You own the site, the files, and every account it touches.

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Komplex builds and rebuilds websites from Austin, Texas, with a presence in New York City and Reykjavik. We are a Google Partner and have run digital work for companies from local service businesses to global retail brands. The work covers new builds, redesigns, landing pages, and ongoing care on WordPress, Shopify, and Webflow. It sits inside a marketing program rather than beside one. The site gets planned with the SEO and the campaigns that have to run on it. Strategy, structure, and copy come from one senior lead. Build and design work comes from a small group of freelancers we have worked alongside for years.

Google Partner

Founded In 2014

You Own The Site And Files

No Long Contracts

AI Can Build A Website Now. It Still Cannot Decide What The Website Should Say.

Wix, Squarespace, Framer, and Webflow all generate a site from a prompt. Lovable, v0, Bolt, and Replit generate working code from one. They are good, and they got good fast. What they produce is a competent first draft in an afternoon, which used to be a two week job for a junior designer. That part of the market is gone and it is not coming back. So the honest question is not whether an agency can beat the tools at production. It cannot. The question is what is left, and the answer is everything that happens before and after the page gets made.

Isometric illustration of a marketer reviewing keyword research as Komplex ranks number one in search results.

What A Prompt Cannot Tell You

A generator does not know which four pages carry your revenue, or that your best customers arrive knowing the category and not your name. It does not know that the form on your quote page asks for eleven fields and that six of them cost you leads. It cannot decide whether you should be on Shopify at all. It will happily produce a beautiful page for an offer nobody wants. Those are decisions, and they are made by someone who has looked at your search data, your ad accounts, and your last twelve months of enquiries. We make them first, then we build.

Ask About Your Site

Web Design And Development Services, From The First Wireframe To The Monthly Update

Eight lines of work. Most companies need two of them at once, usually a build and the care that keeps it working afterwards.

New Website Builds

Structure, copy, design, and build for a company that has outgrown what it has. Planned around the pages that earn money rather than the pages the old site happened to have.

Website Redesigns

A rebuild that keeps the search traffic you already earned. What already ranks gets listed in week one, not during launch week.

WordPress Development

Custom themes, block themes, plugin work, and migrations. The platform we run ourselves, which means we know its worst habits firsthand.

Shopify Design And Build

Setting up a store, customizing the theme, choosing apps, and moving off WooCommerce or BigCommerce, with the catalog behind your Shopping ads kept honest.

Webflow Builds

For marketing teams that want to publish without a developer, with the trade off named before you commit rather than after.

Landing Page Design

Single purpose pages for paid campaigns, with the message matched to the ad and the tracking working before the first click arrives.

Website Care Plans

Updates, backups, security, uptime, and small changes, billed monthly. The unglamorous work that decides whether the site still works in a year.

The Platform Decision Itself

Sometimes the right answer is to keep what you have and fix three things. We will tell you that before we quote a rebuild.

Start With The URL And What Is Wrong With It

Send the address and a sentence about what frustrates you. We look at the speed, the structure, the crawl, and what it costs you to run. Nothing gets touched without your say so.

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RANKED: WHAT AI DOES WELL AND WHAT IT DOES NOT

Eight Parts Of A Website Build, Ranked By How Much AI Has Already Taken

We use these tools. Pretending otherwise would be silly. Here is an honest ranking of where they have taken the work and where they have not moved it at all.

1
First Draft Layout. Mostly Taken.
A generator produces a clean, conventional page faster than any human can wireframe one. If your site needs to look like other sites in your category, this is solved.
2
Component Code. Mostly Taken.
Buttons, forms, grids, and animations come out working. A developer now edits and integrates rather than writing from nothing, which is why builds cost less than they did.
3
Copy Variants. Largely Taken.
Rewriting a paragraph six ways is quick and cheap. Deciding which of the six is true about your business is not, and the tools have no way to know.
4
Images And Placeholders. Largely Taken.
Generated imagery has replaced stock for a lot of uses. It has also made a lot of sites look like each other, which is a real cost nobody mentions.
5
Information Architecture. Partly Taken.
A tool can propose a sitemap from a description. It cannot know that half your traffic lands on one page that is buried four clicks deep.
6
The Technical Foundation. Barely Taken.
Crawlability, redirects, schema that actually emits, and speed on a real host with real plugins. Generated sites routinely ship broken here and look fine.
7
Integration Work. Not Taken.
Your CRM, your booking system, your inventory, your payment flow, and the legacy thing nobody wants to touch. This is where builds still fail.
8
Deciding What The Business Should Say. Not Taken At All.
Which offer leads, which proof carries it, what to leave out. This is the whole job, and no prompt has ever answered it for anyone.

Where Does Your Project Sit On That List?

If it is mostly the top four, use the tools and save your money. If it is the bottom four, that is the conversation worth having.

Talk It Through

THE PLATFORM DECISION

WordPress, Shopify, Webflow, Or Leave It Where It Is

Most agencies recommend the platform they like building on. Below is the version with the trade offs left in, including the option where you do not pay us to rebuild anything.

Platform	Who it suits	What you give up	Who can edit it	What it costs to run
WordPress	Content heavy sites, service businesses, anyone who wants to own everything outright	Updates and security fall to you, or to us on a monthly plan	Anyone, once the templates are set up properly	Hosting, a handful of licences, and the care to keep it upright
Shopify	Stores that want checkout, payments, and inventory handled and not built	Deep customization gets expensive, and you rent the platform permanently	Your team, for products and content, within the theme's limits	A monthly plan, transaction fees, and the apps that creep in
Webflow	Marketing teams at B2B and SaaS companies who want to publish without a developer	CMS limits, thin ecommerce, and hosting you cannot move away from easily	Your marketing team, which is the entire reason people pick it	Monthly, per site, and more than WordPress hosting
Leave it where it is	Sites that work, rank, and convert but need three specific things fixed	The satisfaction of a launch, which is worth less than it feels	Whoever edits it now	Almost nothing, which is the point

Not Sure Which Row You Are In?

Tell us what the site is for and who has to update it. Those two answers usually settle it in one call.

Ask Which Platform

What Does A Web Design And Development Agency Do?

A web design and development agency plans, designs, builds, and launches websites for businesses. The work covers discovery and information architecture, wireframes and design, front end and back end build, content and migration, testing, launch, and the maintenance that follows. Web design covers appearance and the path a visitor takes through the pages. Web development covers how it is built and what it connects to. Most agencies sell both together, and the split matters less to a buyer than who is accountable when something breaks.

A marketing agency that builds websites is a different thing from a design studio. A studio is judged on the work and will usually make a more beautiful site. We are judged on what the site does after launch. Search demand and campaign data decide the structure before any design work begins. Komplex was founded in 2014 and is based in Austin, Texas, with a presence in New York City and Reykjavik.

WHO BUILDS WITH US

Web Work For B2B And SaaS, Ecommerce, Home And Kitchen, And Local Services

The build follows the buyer. Our accounts have covered software, footwear, skincare, telecom, and kitchens and home improvement.

See If We Fit

B2B And SaaS

Marketing sites where the team needs to publish without waiting for a developer. Webflow wins here more often than not, and the CMS gets built around who edits it.

Ecommerce And DTC

Shopify stores where the catalog structure decides more than the theme does. The feed that runs your Shopping ads is the same catalog, so it gets planned once.

Home And Kitchen

Showrooms, dealers, and long consideration purchases. The site carries photography, specification, and location detail, and it has to survive being edited by non technical staff.

Local And Professional Services

Sites where a visible phone number and evidence you are real outrank everything else on the page. Usually WordPress, usually with a care plan.

THE NUMBERS

What The Platform And Compliance Data Says Right Now

Four figures worth knowing before you commission anything. Each carries its date, because three of the four will move within the year.

WordPress ran 41.2 percent of all websites and 59.1 percent of sites on a known content system, measured in July 2026.

Of one million homepages tested in February 2026, 95.9 percent had accessibility failures a machine could detect, averaging 56.1 errors each.

That failure rate rose from 94.8 percent the year before, reversing six straight years of small improvement.

Shopify reported 115.6 billion dollars in merchant sales for the quarter ending June 2026, up 32 percent on the year before.

HOW WE WORK

Decide, Design, Build, Launch, Then Run It

Five stages. The first one is the shortest and it decides everything after it, which is the opposite of how most web projects are sold.

Decide
Which pages carry the money, who edits them, what they connect to, and what the site is for. The platform choice comes out of these answers, not before them.
Design
Structure first as flat wireframes, then the visual work on top. You see the skeleton and sign off on it before anyone argues about a colour.
Build
Templates built to be edited, with crawl, speed, and schema settled while the build happens rather than afterwards.
Launch
Redirects ship before the switch. We crawl that same day and test forms and tracking with real submissions.
Run It
Care on a monthly plan, or a clean handover to whoever takes it on instead. Both are fine and we will say which we think fits.

See What The Current Site Is Costing You

The audit comes first and there is no charge. It reads the speed, the structure, the crawl, and the conversion path, then names the first thing worth fixing.

Start With The Free Audit

FREE WEBSITE AUDIT

Get A Free Website Audit

We crawl the site, pull the field speed data, read the structure against what people actually search for, and check the forms and the tracking. The write up tells you what is broken, what is slow, what is invisible to search, and whether a rebuild is justified. Sometimes it is not, and we say so. There is no charge, the findings are yours whatever you decide, and the same audit sits inside our free marketing audit.

Your website auditFree

Speed on real visitor data, by template
Structure against search demand
Crawl and index coverage
Forms, tracking, and the conversion path
Accessibility problems a machine can find
What the site costs to run as it stands

1
Tell us about the site
The URL, the platform, who edits it, and what frustrates you about it.
2
We read it
Nothing but the address to start. Read only access to Search Console and Analytics goes deeper, and an NDA is available on request.
3
You get the scorecard and a call
A written scorecard ranked by impact, then a call to walk through it.

Ready To Find Out Whether You Need A Rebuild?

There is no fee and no obligation, and everything the audit finds belongs to you.

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PRICING

How We Price Web Work

Web and design work is quoted as a fixed fee after a short conversation about what you need, because the scope sets the price. Care plans are billed monthly and sized to the site. Page count, template count, and integrations set the scope, and the free audit is how we work out which of those you actually need. The quote follows the audit and separates what is in from what would be extra, so no invoice surprises you.

The market prices web work three ways: a fixed fee after discovery, a monthly subscription with a work queue, and hourly. Subscriptions look attractive and tend to suit small, repeatable jobs rather than a build with a launch date. We quote a fixed fee and bill care monthly.

The quickest route to a number is a short conversation about what the site has to do. Tell us the scope and we will tell you how we would price it and what we would leave out.

Get A Quote

What Clients Say About Working With Komplex

The Komplex team helped us reach new audiences and drive higher conversions.

Strategies that delivered results beyond our expectations.

Their expertise helped us scale efficiently, attract more customers, and drive measurable growth.

Komplex played a key role in growing our user base and optimizing our marketing efforts.

Common Questions About Web Design And Development

Why pay an agency when AI can build a website?

Because production is not the expensive part any more. The tools will give you a competent page quickly. They will not tell you which offer to lead with, which four pages carry your revenue, or why your quote form loses people at field seven. If your project is mostly layout and copy variants, use the tools. If it involves integrations, search traffic you cannot afford to lose, or a decision about what the business should say, that is where we come in.

Who actually does the work?

Strategy, structure, copy, search, and the technical decisions come from one senior lead, and that person stays on your account. Design and development come from a small group of freelancers we have worked alongside for years. The same lead manages and reviews their work. There is no design floor behind us. Better you hear that here than work it out later.

Do I own the website when it is finished?

Yes, all of it. The code, the design files, the domain, the hosting account, the platform account, and any licences bought for the project sit in your name. We work through access you can remove at any time. If we part ways, you keep everything and nothing stops working.

How long does a website take to build?

Page count, integrations, and how fast content arrives all decide it. Content is what stalls a project, not the building of it. We quote in stages with a date attached to each stage instead of one date at the end. You can see a project slipping while there is still time to act.

How much does a website cost?

A five page marketing site and a hundred page rebuild with a CRM integration are different jobs, so any published range is close to meaningless. Scope decides it far more than who you hire does. Start with the free audit. The fee that follows is built from your site, not from an average of everyone else’s. If you want a rough sense before committing to anything, tell us what the site has to do and we will talk it through.

WordPress, Shopify, or Webflow. Which should we use?

It comes down to what you are publishing and who has to publish it. WordPress if you want to own everything and have content to manage. Shopify if you are selling and would rather rent the checkout than build one. Webflow for a marketing team that has to publish unaided and can live with the limits. Trade offs are in the table above, and sometimes the honest answer is to keep what you have.

Who writes the content?

Usually us, because waiting on client copy is the most common reason web projects stall. We write the structure and the page copy as part of the build and you approve it. Already have a writer you trust? We supply the structure and the word counts and work around them.

What happens after launch?

Either you take it, or we keep it running on a care plan. Sites decay quietly: plugins fall behind, forms break, an update changes something nobody notices for six weeks. Whichever route you pick, you get the handover documentation and the accounts either way.

Will the site be accessible?

We build to the WCAG 2.2 AA standard and test against it, and that is what any honest agency can promise. Nobody can promise legal compliance or immunity from a claim, and any agency that does is selling you something they do not control. We will also tell you plainly that accessibility overlay widgets do not work and have lost repeatedly in court.

Can we edit the site ourselves?

Yes, and that shapes how the templates get built. A non technical person on your side should manage a new page, a swapped photo, or a price change unaided. We show you how at handover and write it down. If you would rather not, that is what the care plan covers.

What will you not build?

Native mobile apps, custom software, and anything that needs an in house engineering team. We also will not build on a platform we think is wrong for you just because you asked. We will explain why, then do what you decide.

Will a new site hurt our search rankings?

It can, and that is how most redesigns go wrong. The protection is a URL map and a ranking inventory written before the design starts, redirects live before the switch, and a crawl on launch day. Our website redesign page covers how, and the technical SEO page covers the mechanics.

Do you handle hosting?

We pick a host, register it in your name, and manage it monthly if you would like us to. We do not resell hosting, because it puts us between you and your own site for no good reason. Most of our WordPress work sits on Kinsta and we are happy to explain why.

Do you work with companies outside Austin, Texas?

Yes. Komplex is based in Austin with a presence in New York City and Reykjavik, and most web work happens remotely by nature. Sites selling in more than one country get the language and market structure planned at the start rather than bolted on later.

Send Us The URL And Tell Us What Is Wrong With It

That is enough to start. Back comes what is slow, what is invisible, and what is costing you leads. Plus a straight answer: rebuild, or three targeted fixes.

Get My Free Audit

New Website Builds

Website Redesigns

WordPress Development

Shopify Design And Build

Webflow Builds

Landing Page Design

Website Care Plans

The Platform Decision Itself

B2B And SaaS

Ecommerce And DTC

Home And Kitchen

Local And Professional Services

WordPress ran 41.2 percent of all websites and 59.1 percent of sites on a known content system, measured in July 2026.

Of one million homepages tested in February 2026, 95.9 percent had accessibility failures a machine could detect, averaging 56.1 errors each.

That failure rate rose from 94.8 percent the year before, reversing six straight years of small improvement.

Shopify reported 115.6 billion dollars in merchant sales for the quarter ending June 2026, up 32 percent on the year before.

Decide

Design

Build

Launch

Run It

The Komplex team helped us reach new audiences and drive higher conversions.

Strategies that delivered results beyond our expectations.

Their expertise helped us scale efficiently, attract more customers, and drive measurable growth.

Komplex played a key role in growing our user base and optimizing our marketing efforts.

Why pay an agency when AI can build a website?

Who actually does the work?

Do I own the website when it is finished?

How long does a website take to build?

How much does a website cost?

WordPress, Shopify, or Webflow. Which should we use?

Who writes the content?

What happens after launch?

Will the site be accessible?

Can we edit the site ourselves?

What will you not build?

Will a new site hurt our search rankings?

Do you handle hosting?

Do you work with companies outside Austin, Texas?

SEO Services

Technical SEO

Conversion Rate Optimization

Paid Search Management

Ecommerce SEO

AI Search Visibility