Ethics Policy
Last updated: February 27, 2026
This Ethics Policy explains how Komplex operates as a business.
It covers how we work with clients, how we handle customer data, how we compete, and how we communicate in public.
It is not a legal contract. It is a clear statement of what we expect from our work and how we want to be held accountable.
What You Can Expect From Komplex
We do our best work when expectations are clear. We focus on honest communication, responsible marketing, and respect for client and customer trust.
When we make a mistake, we take it seriously and fix it.
Working With Clients
We start with clear scope, timelines, and responsibilities. If we believe a plan is risky, unrealistic, or not a good fit, we say so. We would rather be direct early than vague later.
We treat client information as confidential. We follow NDAs when they exist. We do not share private details, performance data, or internal documents without permission, unless we are legally required to do so.
We also avoid conflicts that can damage trust. That includes hidden incentives tied to vendors or tools. We do not accept kickbacks or undisclosed commissions for recommending a platform, product, or partner.
How We Treat Competitors And The Market
We compete on quality of work, service, and real outcomes.
We do not win business through deception.
- We do not ask for, accept, or use a competitor’s confidential information.
- We do not impersonate competitors, clients, or customers.
- We avoid misleading comparisons and unfair attacks.
- We respect trademarks, copyrights, and brand assets.
Customer Data and Account Access
We treat customer data, analytics, and account access as sensitive.
We use data only to deliver the work we agreed to do and to report on performance.
We do not sell customer data.
In practice, this means a few simple rules:
- Access is limited to people who need it to do the work.
- We use reasonable safeguards to reduce risk of loss or unauthorized access.
- We do not use client access for unrelated purposes.
- We keep data only as long as needed for delivery, reporting, and legitimate business needs.
If we ever discover a data or access issue, we act to contain it and we communicate with affected parties when appropriate.
Responsible Marketing Practices
We aim to run marketing that is accurate, compliant, and respectful. We follow platform rules and applicable laws for ad accounts, targeting, tracking, creative, and claims.
There are also lines we do not cross. We do not support tactics that depend on deception, including:
- Fake reviews or manufactured endorsements
- Click fraud or traffic manipulation
- Misleading landing pages or bait and switch offers
- Impersonation or social engineering
- Harassment, hate, or discriminatory targeting
For email marketing, we respect opt out requests and aim to follow consent requirements where they apply.
Reporting, Results, And Claims
We keep reporting as honest as we can. We avoid cherry picking and we try to explain what the numbers mean. Marketing results depend on many factors, so we do not guarantee outcomes.
If we publish a case study, performance numbers are based on work we managed or data we had direct access to. When a case study identifies a client by name, review or approval may be requested depending on what is included.
Publishing And Public Content
On komplex.digital we publish educational content about marketing, growth, and websites. We try to separate facts from opinions and make it clear when we are sharing a point of view or a forecast. When we reference data, we try to cite a reliable source.
Guest and partner contributions are rare. If we publish one, we review it for fit, clarity, and support for key claims. We may edit content before publishing, or we may decline it.
Disclosures
We do not use affiliate links.
If we ever publish sponsored content, we will label it clearly.
If content has a meaningful connection to our services or client work, we aim to make that context clear.
How To Report a Concern
If you believe we have acted outside this policy, email
he***@*****ex.digital.
Please include any relevant links and a short description of the concern.
What Happens After a Concern is Received
We review concerns in good faith. If we confirm an issue, we take action. That may include correcting published content, updating disclosures, improving internal processes, or pausing work that conflicts with this policy.