Paid Search Agency That Turns Clicks Into Customers

Google Ads, Microsoft Advertising, Yahoo, and Apple Search Ads managed by a single senior team. We fix the tracking, reduce unnecessary spend, and deliver reports with actionable numbers.

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Komplex is a paid search agency based in Austin, Texas, with a presence in New York City and Reykjavik. As a Google Partner, we have managed paid search campaigns for everyone from local service businesses to global retail brands. Across the US and Europe, we handle Google Ads, Microsoft Advertising, Yahoo, and Apple Search Ads for B2B, SaaS, and ecommerce companies.

Google Partner

Founded In 2014

You Own The Accounts

No Long Contracts

Paid Search Management
Built Around Buying Intent

Paid search reaches people precisely when they type out what they need. From the initial query all the way to the purchase, it supports the full journey: first-time customers weighing choices, returning visitors who previously abandoned their carts, and current customers seeking additional products. As a paid search agency, we manage the process from start to finish, including keyword research and reporting. A single senior team oversees each choice about structure, bids, tracking, and budget.

Isometric illustration of a marketer reviewing keyword research as Komplex ranks number one in search results.

Tracking First,
Then Everything Else

Since bids are only as strong as the data supporting them. Before any bidding adjustments are made, GA4 events, enhanced conversions, and offline conversion import are put in place. We have overseen paid search since Google Ads was still AdWords, across brands of all sizes. We know where budget waste occurs, and we seal those gaps first. After that, we build, test, and scale.

Talk To A Paid Search Expert

Paid Search Management Services

Paid search is judged on customers, not clicks, and each element of the PPC management services below is designed to reduce what it costs to secure one. Research determines which searches are worth bidding on. Structure provides Google and Microsoft with clear signals. Bidding establishes the price, while the ads and landing pages win the click. Tracking verifies the outcome, and reporting converts that result into the next decision. Combined, these pieces build on one another. Separated, they waste budget.

PPC
Audit

A written review of your account before any budget moves. We assess wasted spend, tracking, account structure, and bids, then present the recommended fixes in sequence by impact. This is free, and the findings remain yours.

Keyword And Intent Research

Keyword sets built around buying intent rather than raw volume. We continuously review the search queries for negative terms, preventing the budget from being spent on job seekers, students, and people who are only curious.

Account Structure And Match Types

Tight campaigns and ad groups that give Smart Bidding clean signals. Match types are selected deliberately; as a result, broad match is used only in areas where conversion data is sufficient to support it.

Bidding And Budgets

Target CPA and target ROAS are effective when the goals align with your margins. Using your figures, we establish them, limit budgets at the campaign level, and shift spending toward the campaigns that drive conversions.

Ad Copy And Assets

Responsive search ads, sitelinks, callouts, and image assets are crafted for both the search and the offer. We pin only the items that compliance mandates, while allowing Google to test everything else so the most effective combinations can surface.

Landing Pages And CRO

Every ad group points to a page that answers the search. Along with the campaigns, we experiment with headlines, forms, and offers; as the page improves, the cost per lead continues to drop even when bids stay unchanged.

Conversion Tracking

GA4 events, enhanced conversions, Consent Mode when required by law, and offline conversion imports from your CRM. Properly configured and verified, so bidding is optimized for revenue instead of form fills.

Reporting And Optimization

Reports are delivered on the agreed schedule, covering spend, cost per lead or sale, and the changes that occurred. In the intervals between reports, search term reviews, ad tests, and bid checks keep going, while each adjustment is recorded in the account.

Turn Search Intent Into Revenue

Clicks that never become customers cost money, and the problem is nearly always tied to the search terms, the bidding, or the tracking; the free audit reveals which of these is at fault. That is the place where we begin to fix it.

See The Free Audit

SEARCH PLATFORMS WE RUN

Paid Search Advertising
Platforms We Manage

Every platform functions as its own auction. Google delivers the greatest volume and the most advanced shopping tools. Microsoft offers less competition and B2B targeting that Google cannot equal. Yahoo operates on the Microsoft network, while Apple controls the App Store. We are both a Google Ads agency and a Microsoft Ads agency, so we manage each channel according to its individual rules and allocate budget based on the returns it produces.

Google Ads

More purchase-oriented searches than any other place, plus the tools to turn them into action. Search ads capture the query, Shopping and Performance Max sell products straight from your feed, and Demand Gen and YouTube reach people before they search. For most businesses, this is where the budget starts and stays.

See Google Ads Management

Microsoft Advertising

Less competition, frequently a cheaper cost per click, and a user base that tends to be older and more affluent. Campaigns are displayed on Bing, Yahoo, DuckDuckGo, and Copilot. We bring in your Google campaign learnings and rework the bids for a separate auction.

See Microsoft Ads Management

Yahoo Ads

Yahoo search listings include advertising from the Microsoft network, meaning a single Microsoft account can access Yahoo, Bing, and their partners simultaneously. This also brings in Yahoo’s devoted audience, which tends to be older and more established, without any additional setup. We include Yahoo in our coverage and modify bids where its conversion behavior differs.

See Microsoft Ads Management

Apple Search Ads

For businesses that have an iOS app, the App Store functions as a search engine where purchasing intent is already present. With Apple Search Ads, your app appears at the top of results for the terms users enter. Installations can be linked back to the revenue they generate. We handle keyword groups, custom product pages, and placements in the Search tab.

See Apple Ads Management

Google Shopping

Product ads driven by the Merchant Center feed rather than by keywords, so the feed is where the work starts. Titles, attributes and availability decide what shows, and Performance Max only performs as well as the feed allows.

See Google Shopping Management

Local Services Ads

Pay per lead ads above the map with the Google Guaranteed badge. They run on the Business Profile rather than on a landing page, and they share the reviews that decide the local pack.

See Local Services Ads

Not Sure Where To Start?

Let us know where your customers look, and we will determine the best channel combination and assign a budget to each platform. Komplex is a Google Partner.

Ask About Your Platforms

What Does A PPC Management Agency Do?

A PPC management agency creates, executes, and oversees pay per click campaigns on search engines like Google and Bing. It is also called a search engine marketing or SEM agency. Its work includes keyword research, negative keywords, bid strategy, ad copy, landing pages, conversion tracking, and reporting. The business acquires customers from search while not handling the accounts directly.

At Komplex, this service is based in Austin, Texas, with a presence in New York City and Reykjavik. Across the US and Europe, we work with B2B, SaaS, ecommerce, and local service businesses.

INDUSTRIES WE SERVE

Paid Search For B2B, SaaS, Ecommerce, And Small Business

Paid search is effective for any business whose customers search by typing what they want and whose outcomes can be measured. B2B and SaaS firms use it to drive pipeline growth. Ecommerce brands depend on the product feed. Local and small businesses receive the same senior-level work, adjusted to fit their budget. We have managed accounts across software, online retail, telecom, kitchens and home improvement, industrial services, and travel.

See If We Fit

B2B And Lead Generation

Offline conversion import from the CRM, so bidding focuses on qualified pipeline rather than low-cost form submissions. On Microsoft, LinkedIn profile targeting adds filters for job title, company, and industry.

SaaS

Trial and demo campaigns split by intent, competitor keywords are bid on only when payback justifies it, and each signup is followed all the way to a paid conversion. The reporting emphasizes pipeline and revenue, not just signups.

Ecommerce And Shopify

Merchant Center feed work first, because Shopping and Performance Max perform only as well as the feed allows. After that, set product-level ROAS targets, separate brand and generic terms, and plan budgets according to the season.

Local And Small Business

Tight radius targeting, call tracking, and ad schedules that match your opening hours, ensuring the budget is spent only while someone is available to respond. Campaigns are designed to pay for themselves before they expand.

WHY PAID SEARCH

The Advantages Of Paid Search Advertising

Search remains the only channel in which people state what they want in their own words, and paid search ads make it possible to respond within an hour. AI has not altered that. Google now places Search and Shopping ads within AI Overviews and AI Mode, and current campaigns qualify automatically without any additional setup. Because clicks from some informational queries have declined, we evaluate accounts by conversions and revenue instead of traffic.

Advertisers spent about $225 billion on Google Search ads in 2025, up 13 percent on the year before.

About nine in ten searches worldwide, on desktop and mobile, run through Google.

Accounts that use negative keywords convert at 13%. Accounts that use none convert at 4.6%.

The Microsoft Search Network reaches 782 million people a month on desktop, across Bing, Yahoo, DuckDuckGo, and its partners.

Data driven insights dashboard with target, checklist, and analytics elements, representing conversion rate optimization and performance analysis.

INTERNATIONAL

International And
Multilingual Paid Search

Komplex manages paid search for clients across the US, the UK, Scandinavia, and Iceland. Every market has separate campaigns, its own currency, and distinct search terms, while ads and landing pages appear in the language used there. Consent Mode and tracking are configured to comply with each region’s rules, which means European conversions are included in your reports. An international PPC agency with a partner in your time zone.

Ask About International

HOW WE WORK

How We Run Paid Search Campaigns

Four stages of PPC campaign management, in the order that helps safeguard your budget. First is the audit, since the largest savings are often already inside the account. Next comes tracking, because every bidding choice relies on it. After that, we build. Only after that do we expand.

Audit The Account
Review search terms, match types, bids, tracking, and landing pages, then prioritize each correction by how much budget it can reclaim.
Fix The Tracking
GA4 events, enhanced conversions, and offline conversion import should be set up first, ensuring that all decisions are based on actual data.
Rebuild And Launch
Rebuild the structure around your offers, include negative lists immediately, and establish bid targets based on your margins before any spending begins.
Test And Scale
Search term reviews, ad tests, and budget reallocations continue throughout the life of the account. Successful items receive additional spend, while poor performers are paused.

Know What Your Account Is Costing You

Each account begins with an audit, and there is no fee for this step. You receive a written assessment of your account along with a plan covering structure, bids, tracking, and budget. Rather than relying on promises from a pitch deck, that plan is based on what the data reveals.

Start With The Free Audit

FREE PPC AUDIT

Get A Free PPC Audit

A review of your Google Ads or Microsoft Advertising account, the tracking behind it, and the landing pages used by the ads. It identifies where budget is being lost, what should be addressed first, and what a reasonable budget can deliver. There is no cost, and you get to keep the results.

Your PPC auditFree

Wasted spend and search term leaks
Negative keywords and match types
Campaign structure and bid strategy
Conversion tracking and data quality
Ads, assets, and landing pages
Budget, impression share, and next steps

1
Tell us about your business
What you sell, which platforms you run today, and what a strong month looks like.
2
We review your account
Read only access to Google Ads, Microsoft Advertising, and GA4 is enough. Nothing changes in the account, and an NDA is available on request.
3
You get the audit and a call
A written scorecard with the fixes in order of impact, then a call to go through it together.

Ready To See What Your Account Is Costing You?

Free, with no obligation. You keep the accounts, the data, and the findings.

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PRICING

How PPC Pricing Works

Media management is billed as a retainer plus a share of ad spend, sized after a conversation about the account. Other formats are possible where one fits better. Your ad budget stays in your own accounts and is paid directly to Google or Microsoft, and reporting comes included.

We can support any of the models listed above and help identify the one that fits both your budget and your stage. You can engage us in three ways: a free PPC audit, ongoing PPC management, or PPC consulting for teams that manage their own ads. After a brief initial term, all engagements continue on a month-to-month basis, with no long-term contracts.

Get A Quote

What Clients Say About Komplex

The Komplex team helped us reach new audiences and drive higher conversions.

Strategies that delivered results beyond our expectations.

Their expertise helped us scale efficiently, attract more customers, and drive measurable growth.

Komplex played a key role in growing our user base and optimizing our marketing efforts.

Common Questions About Paid Search

What does a paid search agency cost?

There are three common models: a flat monthly fee, a percentage of ad spend, or a retainer plus a smaller share of spend. Komplex most often works on a base retainer plus a share of ad spend, and we are open to other formats if one fits you better. The fee is set after the free audit, so you pay for the work your account needs. You see the total at your planned spend before you sign.

Is there a minimum ad spend?

There is no minimum, but Smart Bidding needs enough conversions to learn from. A management fee only makes sense once the account is big enough to move the numbers. If your spend is below that point, we will say so and suggest one focused campaign to start, then grow it from there.

Who owns the Google Ads and Microsoft Advertising accounts?

You do. Each account is established under your name using your billing information, and you have administrator privileges from the outset. Komplex operates via manager account access, which you may revoke whenever you choose. Should our relationship ever end, you retain the campaigns, history, conversion data, along with all audits and reports.

Do you require a long term contract?

No. After an initial term that we both agree on before any work starts, the engagement continues on a month-to-month basis. You may pause or end it with notice, and nothing is retained: the accounts, data, and reports belong to you. We prefer to earn the following month rather than secure it in advance.

What is included in a PPC audit?

A written review of your account structure, search terms and negatives, match types, bid strategy, conversion tracking, ads, and landing pages. You receive a scorecard, a prioritized list of fixes ranked by how much budget each one recovers, and a call to review it together. There is no cost, and you keep it whether or not we end up working together.

How do you set up conversion tracking?

We begin by tying GA4 events and Google Ads conversion actions to actual business results. Enhanced conversions rely on hashed first party data to restore conversions that browsers are unable to detect. In lead generation, offline conversion import sends closed deals from your CRM back into Google Ads, allowing Smart Bidding to optimize for revenue instead of form submissions. Consent Mode is set up for traffic from the EEA and the UK.

How do you use AI and automation without losing control?

Smart Bidding, broad match, and AI Max should be applied only where the conversion data is sufficient to back them up. The controls remain in place: negative keyword lists, brand exclusions, budget caps, and target CPA or ROAS based on your margins. Each automated expansion is then reviewed against the search term report, ensuring that automation operates within the plan instead of outside it.

How do AI Overviews and AI Mode affect paid search?

Google places Search and Shopping ads within AI Overviews and AI Mode, and your current campaigns qualify by default. In cases where an AI Overview is displayed, paid click-through rates dropped steeply in 2025 and have since recovered somewhat. Brands cited in an AI Overview receive nearly double the paid clicks of brands that are not cited. For that reason, we combine paid search with our AI search efforts.

Do you work with B2B, SaaS, and ecommerce companies?

Yes, and each one receives a distinct build. For B2B and SaaS accounts, the setup relies on offline conversion import and pipeline targets, along with LinkedIn profile targeting on Microsoft Advertising. Ecommerce accounts begin in Merchant Center and then separate brand terms from generic terms, using different ROAS targets for each. Local service businesses are configured with radius targeting, call tracking, and schedules aligned to their business hours. The standards remain identical across all of them.

Can you run international or multilingual campaigns?

Yes. Komplex is headquartered in Austin and also has operations in New York City and Reykjavik. We manage campaigns for clients across the US, the UK, Scandinavia, and Iceland. Every market receives separate campaigns, currency, search terms, and landing pages, while tracking is handled in accordance with that region’s consent rules.

Which search platforms should we advertise on?

Begin with the places your customers are already searching and where the cost per click still fits your margins. For most companies, that means Google Ads, prioritizing Search and then Shopping or Performance Max if you sell products. Microsoft Advertising typically comes next, offering a lower cost per click and LinkedIn profile targeting for B2B. Apple Search Ads are relevant only if you have an iOS app. The audit determines the sequence.

What makes Komplex different from a big PPC agency?

Senior-level work across each account. In a large agency, the pitch team seldom remains with the account; at Komplex, it does. We provide dependable tracking, along with SEO, CRO, and AI search all in one place. You manage the accounts, you observe every change, and there are no long contracts.

Ready to grow with paid search? Start todayLet's talkWe can help

Tell us what you sell, what you spend, and what a good month looks like. You’ll receive a complimentary audit, a strategy, and a straightforward picture of the returns paid search can deliver.

PPC Audit