Affiliate Marketing Agency That Turns Partners Into Revenue

Affiliate program launch, recruitment, and management run by a single senior team. We build partnerships that bring in new customers, prove the revenue is real, and report in numbers you can check.
Komplex is an affiliate marketing agency based in Austin, Texas, with a presence in New York City and Reykjavik. We launch, run, and grow affiliate programs on any major network or platform, and the client owns every account and partner relationship. We work with ecommerce, SaaS, subscription, and B2B companies across the US and Europe.
Founded In Austin In 2014
You Own The Program
Network Agnostic
No Long Contracts

Affiliate Program Management,
From Launch To Scale

Affiliate marketing pays partners a commission when they bring you a sale or a lead, so the channel scales without paying for clicks up front. The catch is that a program does not run itself. Partners need to be found, vetted, negotiated with, and kept honest. As an affiliate management agency, we do that work end to end, from the first partner to a channel that carries real revenue.
Marketing dashboard showing ROI metrics, growth charts, and performance bars, representing display advertising and campaign performance tracking.

Real Recruitment,
Not Mass Email

Anyone can blast a recruitment template to a thousand inboxes. Almost nobody replies. We build partner lists by hand for your category, write outreach a human would answer, and follow up. Most partners say yes on the third or fourth touch, not the first. The partners we sign actually promote, and the ones that do not get replaced.
Talk To An Affiliate Expert

Affiliate Marketing Services

An affiliate program has many moving parts: tracking that holds up, partners worth having, commissions that protect your margin, and rules that keep everyone honest. Our affiliate marketing services cover all of it inside your own platform account, so you can see the work and keep it if you ever leave. Every part below exists to lower the cost of winning a customer.

Program Audit

A written review of your program before anything changes. We score tracking, partner mix, commission terms, compliance, and true incremental revenue, then rank the fixes by the money each one returns. It costs you nothing, and every finding is yours.

Program Launch And Migration

Platform selection, tracking setup, commission structure, terms, and creatives, built in your name from day one. Already on a network that stopped fitting? We move programs without losing partners or history.

Partner Recruitment

Hand built lists of content sites, creators, communities, and B2B partners that fit your category. Personal outreach with follow up, commission talks, and activation, so new partners start promoting instead of just signing up.

Ongoing Program Management

Applications reviewed, partners paid on time, newsletters sent, top partners grown, and dead weight cut. The weekly work that separates a managed program from a neglected one.

Creator And TikTok Shop Partnerships

Creator partnerships on TikTok Shop, Instagram, and YouTube that pay commission on tracked sales, not flat fees for posts. Creator content sells, and the program only pays when it does.

Commission Strategy And Offers

Rates set from your margin and your customer value, not from what the network suggests. Different rates for new and returning customers, bonuses for top partners, and exclusions where a partner adds nothing.

Fraud And Compliance Monitoring

Coupon leaks, cookie stuffing, trademark bidding, and fake traffic all drain a program quietly. We watch for them, enforce your terms, and make sure every partner discloses the relationship the way the FTC requires.

Tracking, Reporting, And Incrementality

Server side tracking that survives browser privacy limits, dedupe against your paid channels, and reports that show new revenue, not repackaged revenue. You always know what the program really earned.

Is Your Program Earning Or Just Paying?

Plenty of programs pay commissions on sales that would have happened anyway. The free audit shows what your partners actually add, and what to fix first.
NETWORKS AND PLATFORMS

Affiliate Networks And
Platforms We Work In

A network like Awin or CJ brings its own pool of publishers. A platform like Impact or PartnerStack tracks and pays, and you bring the partners. Most brands only need one of them, and picking the wrong one is expensive to undo. We are network agnostic: your program runs where your category and your partners already are.

Affiliate Networks

The fastest route to established publishers. Awin, ShareASale, CJ, and Rakuten bring large publisher pools, familiar tools, and payment handling in one place, which suits retail, fashion, travel, and finance. We set up, run, or move programs on all of them, and we negotiate the terms the network will not volunteer.

Partnership Platforms

Impact and Everflow track, pay, and report at enterprise depth, and you bring the partners. You get full ownership of your partner data and freedom from any single publisher pool, in exchange for real recruitment work. This is where we earn our keep, because a platform without an operator is just software.

SaaS And Subscription Platforms

Recurring products need recurring commissions. PartnerStack owns the B2B SaaS space, and Stripe native tools like Rewardful fit earlier stage products, while Refersion and Shopify apps cover DTC subscriptions. We match the platform to your billing model, then build the partner base that actually refers customers.

Creator And Amazon Platforms

Creator commerce and marketplaces run on their own rails. TikTok Shop and Shopify Collabs turn creators into tracked, commission paid sellers. Levanta does the same for Amazon listings, where the Brand Referral Bonus refunds part of the fee. If your revenue lives there, your program should too.

Not Sure Which Setup Fits?

Tell us what you sell and where, and we will map the network, platform, and commission model your program should start on.

What Does An Affiliate Management Agency Do?

An affiliate management agency runs a brand’s affiliate program day to day. It picks the network or platform, sets commission terms, and recruits and vets partners. It handles outreach, negotiations, fraud, and FTC disclosure rules, then reports on what the program truly earned. Some call this outsourced program management, or OPM. The goal is a partner channel that brings in customers the brand would not have won on its own.

At Komplex, the service runs out of Austin, Texas, with a presence in New York City and Reykjavik. We serve ecommerce, SaaS, subscription, and B2B brands across the US and Europe.

INDUSTRIES WE SERVE

Affiliate Management For Ecommerce, SaaS, Subscription, And B2B

Affiliate works when your margin can fund a commission and your sales can be tracked to a click or a code. Ecommerce brands lean on content, creators, and loyalty partners. SaaS and subscription companies pay recurring commissions on customers that stay. B2B programs run on referral and reseller partners with longer deals. Komplex is a US based affiliate management agency, and the build changes with the business model.
See If Affiliate Fits
Ecommerce And DTC

Content publishers, creators, and deal partners tiered by what each adds. New customer rates run higher than returning, and coupon partners only earn where they bring sales you would not have had.

SaaS And Subscription

Recurring commissions on customers that stick, tracked from signup through renewal. Review sites, newsletters, and integration partners tend to beat generic publishers, and PartnerStack style ecosystems fit B2B products well.

B2B And Partner Programs

Referral and reseller partners paid on closed deals, not clicks. Commission maps to your sales cycle and leads sync with your CRM. This is B2B partner marketing as much as affiliate, and we run both.

Amazon And Marketplace Sellers

Creator traffic pointed at your listings through Levanta or Amazon Attribution, with the Brand Referral Bonus refunding part of the referral fee. Off Amazon demand, on Amazon conversion.

WHY AFFILIATE

The Advantages Of Affiliate Marketing

Every paid channel charges you before the sale. Affiliate charges you after it, at a rate you set, which is why brands move budget here when ad costs climb. The channel rewards patience over spend: a program compounds as the partner base grows, and the same partners keep selling year after year. The numbers below are why it earns a place in the plan.
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74% of brands put more money into affiliate because their other channels got more expensive.
71% of marketers find affiliate more cost effective than their other marketing channels.
TikTok Shop sales in the US grew 68% in one year to more than $15 billion.
About two thirds of coupon and cashback sales would have happened anyway in many programs.
Rates By Partner Type

Content partners that create demand earn more than checkout partners that catch it. Tiered rates put the budget where the new customers come from.

New Customer Pricing

Higher commissions on first time buyers, lower on returning ones. Partners get paid for growth, and your best customers stop being resold to you.

Dedupe Against Paid Channels

One sale, one commission. We dedupe affiliate against paid search, paid social, and email, so you never pay two channels for the same order.

Holdout Tests

Pause a partner for a period and watch what happens to sales. It is the plainest test of whether a partner adds revenue or just claims it.

INCREMENTALITY

Commissions Should Buy Sales
You Did Not Already Have

Incremental revenue is the sales a partner caused, not just touched at checkout. Browser extensions and coupon sites are famous for taking credit for orders that were already in the cart. We would rather run a smaller program that adds real money than a big one that repackages it, and we build that into the terms.
HOW WE WORK

How We Run Affiliate Program Management

Four stages, in the order that protects your margin. The audit or the launch plan comes first, tracking and terms come before any recruitment, and partners only scale once the numbers prove they should.
  • Audit Or Map The Launch

    Existing programs get a written audit. New programs get a launch plan: platform, commissions, partner targets, and a budget that fits your margin.

  • Set Up Tracking And Terms

    Server side tracking, dedupe rules, program terms, and FTC disclosure requirements go in before the first partner does. No silent attribution holes.

  • Recruit And Activate

    Hand picked outreach with real follow up, commission negotiations, and launch support for each partner, because a signed partner that never posts is worth nothing.

  • Grow What Works

    Monthly reviews of partner performance and incrementality. Top partners get better terms and placements, weak ones get fixed or cut, and the program compounds.

See What Your Program Really Earns

Every engagement starts with the free audit, or a launch plan if you have no program yet. You get the findings in writing, built on your numbers, and they are yours whether or not we go further.
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FREE AFFILIATE AUDIT

Get A Free Affiliate Program Audit

A review of your program, or a launch plan if you do not have one yet. We read the tracking, the partner mix, the commission terms, and the true incremental revenue, then rank what to fix first. The audit is free, and everything in it stays with you.
Your affiliate auditFree
  • Tracking and attribution health
  • Partner mix and gaps by type
  • Commission terms against your margin
  • Coupon and cashback incrementality
  • Fraud, compliance, and FTC disclosure
  • Growth plan and next steps
  1. 1
    Tell us about your business

    What you sell, your margins, and whether a program exists today.

  2. 2
    We review or we map

    Read only access to your platform and analytics is enough for an audit. No program yet means we build the launch plan from your numbers.

  3. 3
    You get it in writing

    A scorecard or a plan, the fixes ranked by return, and a call to walk through it together.

Ready To See The Numbers?

Free, with no obligation. You keep the program, the partners, and the findings.
PRICING

How Affiliate Management Pricing Works

Affiliate agencies charge a monthly retainer, a share of affiliate revenue, or both, and most programs also carry a one time setup fee. Komplex runs on a monthly retainer plus a small share of program revenue, so our upside is tied to yours. We work in any of the models below and help you pick the one that fits your stage. Platform fees and commissions are separate and stay in your own accounts.
ModelFlat RetainerPerformance OnlyRetainer Plus Share
How It WorksOne fixed monthly fee for a set scope.The agency earns a percentage of affiliate revenue, sometimes nothing else.A base retainer pays for the work. A smaller share of program revenue scales with results.
Typical Range$2,000 to $15,000 a month across the market. Boutiques mostly sit between $3,000 and $8,000.5 to 15 percent of affiliate revenue, higher when no retainer is paid.Komplex programs start near $2,500 a month plus a share set per program. Setup runs $2,000 to $5,000 when a launch is involved.
Best ForStable programs with a fixed scope.Brands that want zero fixed cost and accept the tradeoffs.Programs that want senior attention now and aligned upside as they grow.
Watch Out ForThe fee stays flat while the program grows, so the work can thin out.It pushes agencies toward coupon volume, because easy revenue pays the same as real revenue.Two numbers to compare. Ask for the total cost at your planned scale.
Three ways to work with us: a free program audit, full affiliate program management, or consulting for teams that run their own program. We work across every model above and help you land on the one that fits. Engagements are month to month after a short starting term, and nothing locks you in.
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What It Is Like To Work With Komplex

Client logo 2 - Shark/Ninja
The Komplex team helped us reach new audiences and drive higher conversions.
Client logo 2 - Hush Puppies
Strategies that delivered results beyond our expectations.
Client logo 2 - Saucony
Their expertise helped us scale efficiently, attract more customers, and drive measurable growth.
Client logo 2 - Blayze
Komplex played a key role in growing our user base and optimizing our marketing efforts.

Common Questions About Affiliate Marketing

What does an affiliate marketing agency do?

An affiliate marketing agency runs your partner program for you. That covers picking the network or platform, setting commission terms, and recruiting and vetting partners. It also covers negotiations, fraud monitoring, FTC disclosure rules, and reporting. The platform tracks and pays. The agency does the work that makes partners worth tracking and paying.

How much does affiliate program management cost?

Most agencies charge $2,000 to $15,000 a month, a share of affiliate revenue, or both. New programs usually add a one time setup fee. Komplex charges a base retainer plus a small share of program revenue, and we work in any of the three models. The exact figure is set after a free audit, so the fee matches the work.

Should we hire an affiliate agency or run the program in house?

Run it in house when you can give it a dedicated person and the program is stable. Hire an agency to launch, to fix a stalled program, or when nobody owns the channel, because a neglected program drifts toward coupon partners and fraud. Many brands use an agency for the first year, then take a working program in house. We think that is a fine outcome.

What is incrementality and how do you measure it?

Incremental revenue is the sales a partner caused rather than just touched at checkout. We measure it with new versus returning customer splits, dedupe against your other channels, and holdout tests where a partner is paused and sales are watched. Partners that only capture existing demand get lower rates or exclusions, so commissions flow to the partners creating customers.

Do we own our affiliate accounts and partner relationships?

Yes. The platform account is opened in your name, the partner agreements are yours, and you hold admin access from day one. If we ever part ways, the program, the partner list, the tracking history, and every report stay with you. No agency should hold your partners hostage.

Which affiliate networks and platforms do you work with?

All the major ones. Awin and ShareASale, CJ, Rakuten, and Impact on the network and enterprise side. PartnerStack, Everflow, Rewardful, and Refersion for SaaS, subscription, and DTC. TikTok Shop, Shopify Collabs, and Levanta for creators and Amazon. We are network agnostic, so the recommendation follows your category and your partners, not a reseller deal.

How long does it take to launch an affiliate program?

Setup itself takes a few weeks: platform, tracking, terms, creatives, and the first recruitment list. Meaningful revenue takes longer. Expect six to twelve months of steady recruitment before the channel carries real weight. That is why we set partner and revenue milestones instead of promising a date.

How do you recruit affiliates?

By hand, in your category. We build target lists of content sites, creators, newsletters, communities, and B2B partners, then write personal outreach and follow up several times. Most partners join on a later touch, not the first. Every new partner gets vetted, negotiated, and helped to launch. Mass email blasts recruit nobody worth having.

How do you handle coupon and cashback sites?

Carefully, and in the open. Coupon and cashback partners can add real volume, but a large share of that volume tends to be sales you would have gotten anyway. We set them lower rates, block them from earning on existing carts where the platform allows it, and test their true lift before scaling them. If they add nothing, they go.

Is there a long term contract?

No. Engagements are month to month after a short starting term we agree before work begins. You can pause or stop with notice, and everything leaves with you: the program, the partners, and the reports. Affiliate compounds over months, which is exactly why we want to earn each one.

Ready to grow with partners? Start todayLet's talkWe can help

Tell us what you sell and what a strong month looks like. You get a free audit or a launch plan, and a straight answer on whether affiliate fits.
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Let's discuss how we can work together to achieve your goals.      Provide your name, email and website, and one of our team members will reach out to learn more about your business, understand your unique needs, and explore how our tailored marketing solutions can drive your success.     We're excited to partner with you and help take your business to the next level.