Affiliate Program Management,
From Launch To Scale
Real Recruitment,
Not Mass Email
What Does An Affiliate Management Agency Do?
At Komplex, the service runs out of Austin, Texas, with a presence in New York City and Reykjavik. We serve ecommerce, SaaS, subscription, and B2B brands across the US and Europe.
Affiliate Management For Ecommerce, SaaS, Subscription, And B2B
Commissions Should Buy Sales
You Did Not Already Have
How We Run Affiliate Program Management
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Audit Or Map The Launch
Existing programs get a written audit. New programs get a launch plan: platform, commissions, partner targets, and a budget that fits your margin.
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Set Up Tracking And Terms
Server side tracking, dedupe rules, program terms, and FTC disclosure requirements go in before the first partner does. No silent attribution holes.
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Recruit And Activate
Hand picked outreach with real follow up, commission negotiations, and launch support for each partner, because a signed partner that never posts is worth nothing.
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Grow What Works
Monthly reviews of partner performance and incrementality. Top partners get better terms and placements, weak ones get fixed or cut, and the program compounds.
See What Your Program Really Earns
Get A Free Affiliate Program Audit
- Tracking and attribution health
- Partner mix and gaps by type
- Commission terms against your margin
- Coupon and cashback incrementality
- Fraud, compliance, and FTC disclosure
- Growth plan and next steps
- 1Tell us about your business
What you sell, your margins, and whether a program exists today.
- 2We review or we map
Read only access to your platform and analytics is enough for an audit. No program yet means we build the launch plan from your numbers.
- 3You get it in writing
A scorecard or a plan, the fixes ranked by return, and a call to walk through it together.
Ready To See The Numbers?
How Affiliate Management Pricing Works
| Model | Flat Retainer | Performance Only | Retainer Plus Share |
|---|---|---|---|
| How It Works | One fixed monthly fee for a set scope. | The agency earns a percentage of affiliate revenue, sometimes nothing else. | A base retainer pays for the work. A smaller share of program revenue scales with results. |
| Typical Range | $2,000 to $15,000 a month across the market. Boutiques mostly sit between $3,000 and $8,000. | 5 to 15 percent of affiliate revenue, higher when no retainer is paid. | Komplex programs start near $2,500 a month plus a share set per program. Setup runs $2,000 to $5,000 when a launch is involved. |
| Best For | Stable programs with a fixed scope. | Brands that want zero fixed cost and accept the tradeoffs. | Programs that want senior attention now and aligned upside as they grow. |
| Watch Out For | The fee stays flat while the program grows, so the work can thin out. | It pushes agencies toward coupon volume, because easy revenue pays the same as real revenue. | Two numbers to compare. Ask for the total cost at your planned scale. |
Common Questions About Affiliate Marketing
What does an affiliate marketing agency do?
An affiliate marketing agency runs your partner program for you. That covers picking the network or platform, setting commission terms, and recruiting and vetting partners. It also covers negotiations, fraud monitoring, FTC disclosure rules, and reporting. The platform tracks and pays. The agency does the work that makes partners worth tracking and paying.
How much does affiliate program management cost?
Most agencies charge $2,000 to $15,000 a month, a share of affiliate revenue, or both. New programs usually add a one time setup fee. Komplex charges a base retainer plus a small share of program revenue, and we work in any of the three models. The exact figure is set after a free audit, so the fee matches the work.
Should we hire an affiliate agency or run the program in house?
Run it in house when you can give it a dedicated person and the program is stable. Hire an agency to launch, to fix a stalled program, or when nobody owns the channel, because a neglected program drifts toward coupon partners and fraud. Many brands use an agency for the first year, then take a working program in house. We think that is a fine outcome.
What is incrementality and how do you measure it?
Incremental revenue is the sales a partner caused rather than just touched at checkout. We measure it with new versus returning customer splits, dedupe against your other channels, and holdout tests where a partner is paused and sales are watched. Partners that only capture existing demand get lower rates or exclusions, so commissions flow to the partners creating customers.
Do we own our affiliate accounts and partner relationships?
Yes. The platform account is opened in your name, the partner agreements are yours, and you hold admin access from day one. If we ever part ways, the program, the partner list, the tracking history, and every report stay with you. No agency should hold your partners hostage.
Which affiliate networks and platforms do you work with?
All the major ones. Awin and ShareASale, CJ, Rakuten, and Impact on the network and enterprise side. PartnerStack, Everflow, Rewardful, and Refersion for SaaS, subscription, and DTC. TikTok Shop, Shopify Collabs, and Levanta for creators and Amazon. We are network agnostic, so the recommendation follows your category and your partners, not a reseller deal.
How long does it take to launch an affiliate program?
Setup itself takes a few weeks: platform, tracking, terms, creatives, and the first recruitment list. Meaningful revenue takes longer. Expect six to twelve months of steady recruitment before the channel carries real weight. That is why we set partner and revenue milestones instead of promising a date.
How do you recruit affiliates?
By hand, in your category. We build target lists of content sites, creators, newsletters, communities, and B2B partners, then write personal outreach and follow up several times. Most partners join on a later touch, not the first. Every new partner gets vetted, negotiated, and helped to launch. Mass email blasts recruit nobody worth having.
How do you handle coupon and cashback sites?
Carefully, and in the open. Coupon and cashback partners can add real volume, but a large share of that volume tends to be sales you would have gotten anyway. We set them lower rates, block them from earning on existing carts where the platform allows it, and test their true lift before scaling them. If they add nothing, they go.
Is there a long term contract?
No. Engagements are month to month after a short starting term we agree before work begins. You can pause or stop with notice, and everything leaves with you: the program, the partners, and the reports. Affiliate compounds over months, which is exactly why we want to earn each one.



