Paid Social Agency That Turns Ad Spend Into Revenue

Meta, TikTok, Reddit, LinkedIn, and Pinterest ads run by one senior team. Creative that gets tested, tracking that holds up, and reporting in plain numbers.

Paid Social Media Advertising
Built For The Full Funnel

Paid social puts your offer in front of the exact people who should buy it. It works at every stage: cold audiences, warm visitors who left without buying, and customers due to buy again. We run it from strategy to reporting as a paid social advertising agency, so creative, targeting, tracking, and budget decisions sit with one team.

Megaphone emerging from a mobile device with social media platform icons and a target, representing paid social media advertising.

From First Impression
To Repeat Purchase

Paid social works best when prospecting, retargeting, and retention run as one system instead of three separate campaigns. New audiences come in at the top, visitors who looked and left get a second reason to buy, and existing customers hear from you before they drift. The audiences feed each other, the creative carries one story from the first ad to the last, and the budget moves to whichever stage needs it.

Talk to a Paid Social Expert

PLATFORMS WE WORK ON

Social Media Advertising Platforms We Run

Every platform is a different buy, with its own formats, targeting, costs, and blind spots. Meta and Pinterest sell on visuals and catalogs, TikTok on motion, LinkedIn on role and company, Reddit on the conversation already happening. We pick the mix for your customers and your margins, then run each one on its own terms.

Meta Ads

The largest reach and the deepest data of any platform. Meta learns who buys and finds more of them, which is why it carries most ecommerce budgets. Advantage+ shopping, catalog ads, Reels, and lead forms cover the full funnel.

TikTok Ads

Discovery at scale. TikTok puts new products in front of people who were not looking, and it rewards honest, fast creative over polish. Spark Ads, in-feed video, and Shop campaigns turn attention into orders.

LinkedIn Ads

The only platform where you can target by job title, company size, and industry with confidence. Costlier per click, but every click is a decision maker. Sponsored content, document ads, and lead gen forms for B2B and SaaS.

Pinterest
Ads

Buyers arrive with a plan and a budget. Pinterest reaches people while they research home, beauty, food, gifting, and events, often months before they buy elsewhere. Shopping and idea ads meet them at that stage.

Reddit
Ads

Communities built around the problems your product solves. Reddit reaches people who research before they buy and trust peers over ads, so honest conversation ads earn clicks other platforms cannot.

Snapchat
Ads

Reach for younger audiences at a low cost per impression, with formats built for the camera. Strong for apps, entertainment, and consumer brands that want to be part of the moment, not beside it.

We Run Ads On Every Social Platform

YouTube, X, Quora, Nextdoor, Twitch, and the rest. If yours is not listed, tell us where your customers are and we build for it.

Ask About Your Platform

WHERE TO START

Which Platform Fits Your Business?

Start where your customers already spend time and where your product shows well. The wrong platform is the most expensive mistake in paid social. This is the mix we recommend most often: the first column is where the budget starts, the second is where it goes once the first is working.

Business type	Start with	Add when it works	Why
Ecommerce and DTC	Meta, TikTok	Reddit, Snapchat, Pinterest	Catalog ads and video discovery scale fastest. Add reach once creative is proven.
Subscription	Meta, TikTok	Snapchat, Reddit	Video sells the habit. Meta carries retargeting and win-back.
B2B and SaaS	LinkedIn, Meta	TikTok, Reddit	LinkedIn targets by title and company. Meta keeps the pipeline warm at lower cost.
Local and small business	Meta, TikTok	Pinterest, Reddit, Snapchat	Small budgets need one or two platforms done well. Local tools on Meta and reach on TikTok fit most.
Apps	Meta, TikTok	Snapchat, Reddit, LinkedIn	Install and in-app event optimization are strongest on Meta and TikTok.
Considered purchases	Reddit, Meta	Pinterest, TikTok	Buyers research first. Reddit catches comparison, Pinterest catches planning.

INDUSTRIES WE SERVE

Paid Social For Ecommerce, Subscription, B2B, and Small Business

Paid social works for any business that can put an offer in front of the right person and measure what happens next. Online brands run it as one funnel, from the ad to the checkout. B2B companies lean on LinkedIn, where lead quality beats lead count. Small businesses get the same senior work, sized to their stage. The playbook changes with the model. The standards do not.

See If We Fit

Ecommerce and DTC

Catalog ads, Advantage+ shopping, retargeting, and retention, measured on blended return, not last click.

Subscription Businesses

Acquisition priced against lifetime value, trial and cancel data fed back to the platforms, and creative that sells the habit, not the box.

B2B and SaaS

LinkedIn plus Meta for demo and trial funnels, with lead quality tracked to the CRM. A B2B paid social agency has to care what happens after the form.

Small Businesses

Focused budgets, one or two platforms, and campaigns that pay for themselves before they grow. Senior work sized to the stage you are at.

HOW WE WORK

How We Run Social Media Advertising Campaigns

Four steps, shaped around your account rather than a template. The audit comes first, because the fastest wins are usually already sitting in the account, and everything after it is built on what the audit finds.

Audit and Plan
Review accounts, pixel and Conversions API, creative, and past results. Then set targets, budgets, and the first tests.
Build and Launch
Create audiences, campaigns, and creative, with tracking checked end to end before the first dollar goes out.
Test and Optimize
Run creative and audience tests on a schedule, cut what loses, and manage frequency, fatigue, and budgets daily.
Report and Scale
Share plain reporting on the schedule we agree, decide next actions together, and move budget to the winners as the data earns it.

Know where your next dollar should go

The audit is where every engagement starts. You get a written read on your accounts and a plan for platforms, creative, and budget, built on what the data shows rather than what a pitch deck says.

Start With the Audit

CREATIVE & COPY

Creative That
Earns The Click

On Meta and TikTok, the ad is the targeting. The platforms decide who sees your ad by how people react to it, so a stronger ad reaches better buyers at a lower cost before any audience setting changes.

That is why creative is our main lever: clear hooks in the first three seconds, real product footage over stock, UGC and static in the mix, and a steady round of new tests. Winners get more budget. Losers are retired before they drain the account.

Ask About Creative

Hooks and Angles

Three seconds decide the view. We script the first line around a problem, a proof, or a price, then test which one your buyers stop for.

Formats per Platform

Reels and Stories on Meta, native video on TikTok, document and lead ads on LinkedIn, shopping pins on Pinterest. Made for each feed, not resized.

UGC and Static Mix

Creator content, founder videos, and simple static ads each win in different places. We run all three and let the data rank them.

Steady Test Cadence

New variations on a set schedule, judged on cost per result, not opinions. Losers are paused fast. Winners get the budget and a follow up.

Data driven insights dashboard with target, checklist, and analytics elements, representing conversion rate optimization and performance analysis.

MEASUREMENT

Tracking
That Holds Up

Every account starts with a tracking check: pixel and Conversions API on Meta, the equivalents on TikTok and LinkedIn, GA4 events, and UTMs that match. We report blended results next to platform numbers, so you see what the ads did for the business, not just what the platform claims. When spend allows, we also run holdout tests to measure lift.

Ask About Tracking

What Clients Say About Working With Komplex

The Komplex team helped us reach new audiences and drive higher conversions.

Strategies that delivered results beyond our expectations.

Their expertise helped us scale efficiently, attract more customers, and drive measurable growth.

Komplex played a key role in growing our user base and optimizing our marketing efforts.

Common Questions About Paid Social

What does a paid social agency cost?

Most paid social agencies charge a monthly retainer, a percentage of ad spend, or a mix of the two. Komplex uses a retainer scoped to your platforms and goals after a short audit. Ad budgets are billed separately by the platforms from your own accounts, and reporting is included. The fee depends on how many platforms, how much creative, and how much testing your plan needs.

How much ad budget do we need to start?

Enough for the platform to learn. On Meta that usually means a budget that can produce around 50 optimization events a week per ad set. Smaller budgets work when they are focused on one platform and one offer. We size the starting budget in the audit against your margins and your cost per result target, then scale it as the results earn it.

What is the difference between paid social and organic social?

Paid social is advertising: you pay the platform to show ads to the people you choose. Organic social is the content you post to your own followers. Paid delivers reach and results you can measure and scale. Organic builds community and trust over time. Most brands need both, and we run organic through our social media marketing services.

Which platforms should we advertise on?

Start where your customers already spend time and where your product shows well. Meta fits most ecommerce and DTC brands. TikTok suits products that demo well on video. LinkedIn is the first stop for B2B and SaaS. Pinterest wins for home, beauty, food, and gifts. We recommend a mix in the audit, then expand only when the data supports it.

What is included in a paid social audit?

A written review of your ad accounts, campaign structure, audiences, creative, and tracking, including the pixel and Conversions API setup. You get a list of what is costing you money, what to fix first, and a plan with budgets and targets. It is free, and you keep it whether or not we work together.

Which Meta ads objective should we use?

Meta offers six objectives: awareness, traffic, engagement, leads, app promotion, and sales. Pick the one that matches the action you want, not the one that looks cheapest. Ecommerce brands should run sales with purchase events. Lead generation should run leads with a qualified event where possible. We set objectives per campaign in the plan.

Do you handle the ad creative?

Yes. We write the hooks, scripts, and copy, brief video and static production, and manage creators when UGC is part of the mix. Production can run through your team, our partners, or creators you already use. Every ad goes into the test plan, so creative is measured, not guessed.

Do we keep our ad accounts and data?

Yes. Ad accounts, pixels, catalogs, and reporting stay in your name. We work as partners on your Business Manager and the other platforms. If we ever part ways, you keep the history, the audiences, and the control.

Ready to scale paid social? Start todayLet's talkWe can help

Send us your goals and your current ad accounts. You get an audit, a plan, and honest numbers on what paid social can do for you.

Strategy and Audiences

Creative and Testing

Campaign Management

Tracking and Measurement

Landing Pages and CRO

Reporting and Scaling

Meta Ads

TikTok Ads

LinkedIn Ads

Pinterest Ads

Reddit Ads

Snapchat Ads

Ecommerce and DTC

Subscription Businesses

B2B and SaaS

Small Businesses

5.79 billion people use social media, close to 7 in 10 people on Earth.

Social media ad spending worldwide is on course to pass $338 billion in 2026.

About $3 of every $10 spent on digital advertising now goes to social ads.

94.7% of internet users are on social media every month, so almost every buyer is reachable.

Audit and Plan

Build and Launch

Test and Optimize

Report and Scale

Hooks and Angles

Formats per Platform

UGC and Static Mix

Steady Test Cadence

The Komplex team helped us reach new audiences and drive higher conversions.

Strategies that delivered results beyond our expectations.

Their expertise helped us scale efficiently, attract more customers, and drive measurable growth.

Komplex played a key role in growing our user base and optimizing our marketing efforts.

What does a paid social agency cost?

How much ad budget do we need to start?

What is the difference between paid social and organic social?

Which platforms should we advertise on?

What is included in a paid social audit?

Which Meta ads objective should we use?

Do you handle the ad creative?

Do we keep our ad accounts and data?

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AI Search Optimization

Conversion Rate Optimization

Email Marketing

Social Media Marketing

Ready to scale paid social? Start todayLet's talkWe can help

Get in Touch

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