Paid Social Media Advertising
Built For The Full Funnel
From First Impression
To Repeat Purchase
The creative sustains one story from the first ad through the final one, while budget is redirected wherever it is required.
Paid Social Management Services
Ready To Fix
Your Paid Social Results?
When the account is new, we design a structure that adapts quickly without burning through initial budget. When the account is already running, we show you plainly what has performed well, what has been quietly consuming spend, and which improvements should be tackled first, ordered by impact. After that, we construct, test, and expand.
Turn Social Attention Into Growth
Which Platform Fits Your Business?
Paid Social For Ecommerce, Subscription, B2B, and Small Business
How We Run Social Media Advertising Campaigns
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Audit and Plan
Review accounts, pixel and Conversions API, creative, and past results. After that, establish goals, allocate budgets, and define the initial tests.
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Build and Launch
Create audiences, campaigns, and creative, with tracking checked end to end before any budget is spent.
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Test and Optimize
Run creative and audience testing on a regular timetable, eliminate the elements that underperform, and monitor frequency, fatigue, and budgets each day.
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Report and Scale
Provide straightforward updates on the timeline we settle on, choose the next steps jointly, and reallocate funding toward the strongest performers as the evidence justifies.
Know where your next dollar should go
Creative That
Earns The Click
Tracking
That Holds Up
What Clients Say About Working With Komplex
The Komplex team helped us reach new audiences and drive higher conversions.
Strategies that delivered results beyond our expectations.
Their expertise helped us scale efficiently, attract more customers, and drive measurable growth.
Komplex played a key role in growing our user base and optimizing our marketing efforts.
Common Questions About Paid Social
What does a paid social agency cost?
Paid social firms typically bill in one of three ways: a monthly retainer, a percentage of ad spend, or a combination of both. Komplex most often charges a base retainer plus a share of ad spend, although we’re willing to work with the format that fits you best. Your ad budget remains in your own accounts and is sent directly to the platforms. Reporting comes standard. Following a brief audit, the price is determined by the number of platforms involved, the amount of creative required, and the extent of testing needed.
How much ad budget do we need to start?
Sufficient for the platform to learn. On Meta, that generally refers to a budget capable of generating roughly 50 optimization events each week for every ad set. Lower budgets can still perform if they are concentrated on a single platform and a single offer. In the audit, we determine the initial budget based on your margins and your target cost per result, then increase it as performance justifies.
What is the difference between paid social and organic social?
Paid social refers to advertising, where you compensate the platform to place ads in front of the audience you select. Organic social consists of the content you publish for your own followers. Paid channels provide measurable, scalable reach and outcomes. Organic activity develops trust and community gradually. Most brands require both, and we manage organic work through our social media marketing services.
Which platforms should we advertise on?
Begin with the places your customers already spend their time and where your product presents clearly. For most ecommerce and DTC brands, Meta is a strong match. TikTok is best for products that perform well in video demonstrations. For B2B and SaaS, LinkedIn is usually the first channel to try. Pinterest is especially effective for home, beauty, food, and gifts. In the audit, we suggest using a blended approach first, then broadening only when the data justifies it. Komplex can help you find the best marketing mix for your brand.
What is included in a paid social audit?
A written review of your ad accounts, campaign structure, audiences, creative, and tracking, including the pixel and Conversions API setup. You receive a breakdown of what is draining your budget, what should be addressed first, and an action plan with budgets and targets. It costs nothing, and you retain it regardless of whether we end up working together.
Which Meta ads objective should we use?
Meta provides six goals: awareness, traffic, engagement, leads, app promotion, and sales. Choose the goal that aligns with the outcome you want, rather than the one that appears least expensive. Ecommerce brands should use sales with purchase events. Lead generation should use leads with a qualified event whenever possible. In the plan, we assign objectives at the campaign level.
Do you handle the ad creative?
We develop the hooks, scripts, and copy, provide brief video and static production, and coordinate creators when UGC is included in the mix. Production may be handled by your team, our partners, or the creators you already work with. Each ad is placed in the test plan, so creative is evaluated rather than assumed. We can also work with your team in creating these if needed.
Do we keep our ad accounts and data?
Yes. Your ad accounts, pixels, catalogs, and reports remain registered under your name. We collaborate as partners within your Business Manager and the other platforms. Should we ever go our separate ways, you retain the history, the audiences, and full control.
Need More Than Paid Social?
Growth
Marketing
Paid social performs most effectively when it is integrated into a broader framework. Growth marketing unifies paid search, paid social, affiliate, and display within a single plan and a single report, allowing budget to be allocated according to results.
Search Engine Optimization
Advertising prompts people to look you up. SEO helps ensure that those brand and category searches arrive on your website instead of a competitor’s. As organic demand grows over time, it reduces how much you rely on paid channels.
AI Search
Optimization
Before making a purchase, buyers increasingly turn to ChatGPT, Perplexity, Gemini, and Google AI Overviews, often immediately after encountering an ad. We create the content and evidence those engines reference, helping ensure that the response includes your brand.
Conversion Rate
Optimization
Traffic from social channels is usually cold, while most pages are designed with warm prospects in mind. CRO bridges that divide through landing page experiments and user research, helping more of the clicks you buy become customers.
Email
Marketing
Paid social acquires the customer, while email helps retain their purchases, increasing how much you can afford to invest in ads. We create the flows and campaigns in whichever platform you already use.
Social Media Marketing
Before making a purchase, people often move from an advertisement to your profile. Community, organic content, and influencer efforts reveal that there is a genuine brand behind the ad, and your strongest posts can then serve as validated ad creative.