Skip to content

Google Partner

Founded In 2014

You Own The Accounts

No Long Contracts

Isometric illustration of a marketer reviewing keyword research as Komplex ranks number one in search results.
Ask About AI Search

Google has said AI Mode passed one billion monthly users, with AI Overviews at 2.5 billion.

Across 75,000 brands in one study, mentions on other websites correlated with AI visibility at 0.66, against 0.22 for backlinks.

Between 17 and 38 percent of AI Overview citations now come from pages in Google's top ten, down from 76 percent in the feature's first year.
In the latest referral data, ChatGPT sent 74.8 percent of AI assistant referral traffic, Gemini 11.6 percent, and Perplexity 7.2 percent.

Prompt Research

The questions a buyer would actually ask ChatGPT, Gemini, or Google before choosing you, built into a tracked set. This is the keyword research of AI search, and it is where the audit starts.

AI Visibility Audit

Every prompt in the set run across the engines, with who gets named, in what order, and which source each answer leaned on. The gaps come back ranked, biggest first.

Entity And Brand Consistency

The same company name, description, address, and facts everywhere the engines look: your site, LinkedIn, Crunchbase, directories, and the schema. Disambiguation where a name is shared.

Answer Blocks And Extraction

Pages restructured so a single passage answers a single question and can be lifted whole. Question headings, short answers first, tables and lists where they help, schema behind them.

Citation Earning

The lists, directories, review platforms, and communities the engines actually cite for your category, worked one by one. Third party roundups and honest editorial mentions, never fake reviews.

Crawler Access

Search bots from OpenAI, Anthropic, Perplexity, and Google allowed through, and training bots decided on purpose. llms.txt ships only as a low cost extra, since Google ignores it.

Freshness And Refresh

Cited content runs newer than what ranks. Pages with dates, figures, and claims get refreshed on a plan so the engines keep choosing them over older sources.

Multi Engine Tracking

Citation share by engine and by prompt, trended over time, beside AI referral sessions in Analytics. Reported as direction, because absolute numbers differ by tool.

Whether It Can Reach The Page

The strongest factor of all. A page blocked to OpenAI's or Perplexity's search bot cannot be cited whatever it says. We audit the robots rules and confirm access bot by bot.

Mentions On Other Sites

How often the brand appears elsewhere, linked or not, correlates with AI visibility about three times as strongly as backlinks. Directories, lists, press, and forums all count.

Search Rank, Still

Ranking helps but decides less than it did. Under four in ten AI Overview citations now come from top ten pages, so a page can be cited without ranking first.

A Passage That Stands On Its Own

The engines lift paragraphs, not pages. A forty to sixty word answer under a question heading, with no pronouns pointing back up the page, gets lifted far more often.

Clear Entities

Named people, places, products, and companies, roughly four to six per page, so the engine knows what the page is about without guessing.

Freshness

Cited pages run about a quarter newer than the organic top ten. Dated figures and updated claims keep a page in the running.

Third Party Lists And Directories

For any best agency or best product prompt, the engines cite roundups and directories first and company pages almost never. Getting into the right lists is most of the job.

Schema, As A Tiebreaker

Organization, Service, and FAQ markup help the engine parse who you are and what you claim. Useful, but last on this list, and no substitute for the seven above.

Run My Prompts
Ask Which Engines
See If We Fit

B2B And SaaS

Buyers ask ChatGPT and Claude for a vendor shortlist before they visit a single site. Comparison content, review platform presence, and analyst style roundups decide who gets named.

Ecommerce And DTC

Shoppers ask whether a product is any good before they order. Reviews, Reddit threads, and product pages with plain specifications carry the citations here.

Kitchen And Home Design

Planners ask for ideas and for brands to trust, and the engines lean on visual platforms, showrooms, and dealer listings. Entity work across every location matters most.

Professional And Local Services

Best in city prompts run on directories and local lists, not on the firm's own site. Reviews, the business profile, and the right directories do the work.

Audit The Prompts

Twenty to thirty buyer prompts run across the engines, the sources behind each answer logged, and your position against the brands that get named.

Fix The Foundation

Crawler access confirmed bot by bot, entity facts made consistent everywhere, schema corrected, and the SEO basics handed to the SEO plan rather than sold twice.

Build The Sources

Answer blocks on your own pages, the right lists and directories worked, reviews and community presence earned, and the content the engines keep choosing refreshed.

Track By Engine

Citation share per engine and per prompt, trended, beside AI referral sessions and the leads they produced. Direction over absolutes, and the gaps reworked each cycle.

Start With The Free Audit
Your AI visibility auditFree
  • Buyer prompt set for your category
  • Citation share by engine
  • Sources behind every answer
  • Crawler access, bot by bot
  • Entity consistency check
  • First ten citation gaps, ranked
  1. 1
    Tell us about your business

    Your product, who buys it, and the questions they ask before they choose.

  2. 2
    We run the prompts

    No access is needed for the first pass. Nothing gets changed, and an NDA is available on request.

  3. 3
    You get the scorecard and a call

    A written scorecard ranked by impact, then a call to walk through it.

Get A Quote
Client logo 2 - Shark/Ninja

The Komplex team helped us reach new audiences and drive higher conversions.

Client logo 2 - Hush Puppies

Strategies that delivered results beyond our expectations.

Client logo 2 - Saucony
Their expertise helped us scale efficiently, attract more customers, and drive measurable growth.
Client logo 2 - Blayze
Komplex played a key role in growing our user base and optimizing our marketing efforts.

Is AI search optimization a real service or SEO with a new name?

About a third of it is new and the rest is SEO with a sharper purpose, and we say which is which on the scope. The new parts are prompt research, brand mentions worked as a program, entity consistency, and tracking by engine. Crawlability, content quality, and schema are SEO, and we do not charge for them twice.

What is the difference between GEO, AEO, and AI SEO?

GEO, generative engine optimization, is about the answers ChatGPT, Gemini, Perplexity, and AI Mode generate. AEO, answer engine optimization, is about direct answers such as AI Overviews and featured snippets. AI SEO is what most buyers call the whole thing. The work overlaps almost entirely, which is why this is one page and not three.

Can you guarantee we get cited by ChatGPT?

No, and nobody can. The engines personalize by user and location, change without notice, and disagree with each other on the same question. What we guarantee is the work and the visibility: the prompt set, the sources behind every answer, the gaps ranked, and the trend reported by engine. Be suspicious of any page that promises more.

How do you measure AI visibility?

By prompt and by engine. A fixed set of buyer prompts is run again and again. We log which brands are named, in what order, and which source each answer cites. That gives a citation share we trend over time, beside AI referral sessions and the leads they produce in Analytics. Tools differ in method, so we report direction rather than one absolute number.

How long does it take to show up in AI answers?

Nobody has reliable data on this yet, and we say so. Crawler access and entity fixes can change an answer quickly. Earning mentions and list placements takes longer and depends on the category. We report leading indicators first: bots reaching the pages, facts consistent, sources earned, then citations.

Should we block AI crawlers from our site?

Block the training bots if you want to, since Google has confirmed that has no effect on rankings. Do not block the search bots, because a page they cannot reach cannot be cited. OpenAI, Anthropic, Perplexity, and Google each run separate bots for the two jobs, and we set the rules bot by bot.

Do we need an llms.txt file?

Not for Google, which has said its search does not use it, and studies of hundreds of thousands of domains find no lift from it. Perplexity and some assistants read it, so we ship one as a low cost extra where it is harmless. It is never the plan.

Why does a competitor get named when they rank below us?

Because citation and rank have come apart. Under four in ten AI Overview citations now come from top ten pages. The competitor is probably mentioned on more sites, listed in the roundups the engine trusts, or written in passages that lift cleanly. The audit shows which of the three it is.

Does schema markup help with AI search?

It helps the engine parse who you are and what you claim, and we ship Organization, Service, and FAQ markup on every page. It is a tiebreaker, not a lever. Google has retired FAQ rich results, so the markup now earns its keep in extraction rather than on the results page.

How does this fit with our SEO program?

The SEO program owns the foundation: crawl, content quality, technical health, and the measurement that ties organic to revenue. AI search owns what gets said about you elsewhere, the entity facts, the prompt tracking, and the citation work. The same lead holds both, so nothing gets built twice. Our SEO services page covers the first half.

Who owns the prompt set, the tracking, and the reports?

You do. The prompt set, the tracking account, the entity fixes, and every report sit under your business. We work through access you can remove at any time. If we part ways, you keep everything, including the source logs.

Do you work with companies outside Austin, Texas?

Yes. Komplex is based in Austin with a presence in New York City and Reykjavik, and most clients work with us remotely. The engines answer differently by country and language, so a company selling in more than one market gets a prompt set for each.

Get My Free Audit