YouTube Ads Run Inside The Google Ads Account You Already Have

You pay per view or per thousand impressions depending on the format, and the rate varies enormously by audience and country. Monthly budget is the more useful question than unit cost. A campaign spread too thin never leaves the learning phase and produces data nobody can read. We will tell you where that floor sits for your setup before quoting anything.

Lower than most people assume, and higher than the platform implies. There is no platform minimum, so you can technically start with very little and learn nothing. What matters is running one format, to one audience, for long enough to leave learning and gather enough views to read. We size that at the start rather than letting it drift.

Usually not. Most companies have more usable footage than they think: product shots, showroom video, event recordings, webinar clips, customer interviews. We edit what you own into the lengths the formats need. When something new is required, we write the brief and direct a contract video team. We do not shoot footage ourselves.

Part of Google Ads. YouTube campaigns are built in the same account as your search and shopping campaigns, and they share conversion tracking, audience lists, and budgets. That is a practical advantage rather than a technicality, because it means overlap with search gets managed instead of ignored. Our paid search page covers the account side.

Yes, and it is where we would start. Cut existing material into six, fifteen, and thirty second versions, add captions, and make it work with the sound off. That gets a campaign live far faster than commissioning something new. It also tells you whether the channel works before you spend money on production.

Skippable in stream, non skippable in stream, bumper, in feed video, Shorts, and Masthead. The old video action campaigns have been folded into Demand Gen, and overlay ads are gone. The format matrix above sets out what each one is for and where each one fails, which matters more than the list itself.

Demand Gen is Google’s combined campaign type covering YouTube, Discover, and Gmail placements. It absorbed the old video action campaigns, so for some goals it is now the route rather than a choice. It is a tool we use where it earns a place, alongside manually structured campaigns. It is not our default and we will not describe it as automation doing the work for you.

Custom segments built from what people search for, your own customer lists, in market and life event audiences, and specific placements or channels. Broad targeting with strong creative often beats narrow targeting with weak creative, which is counterintuitive and worth testing rather than assuming either way.

View rate and completion in the early weeks, because they tell you whether the creative is working. Then the standard agreed at the start: a brand lift study once there are enough impressions to reach significance, or a geo holdout at smaller spend. View through conversions do not carry our reporting. Ask and we will explain why.

Completely different work. Channel growth is organic: content, thumbnails, titles, publishing rhythm, subscribers. This is paid media buying, and it does not require you to have a channel with anything on it. Both get called YouTube marketing, which causes a lot of confusion when people are shopping for one and get quoted for the other.

Yes, and it is a large share of viewing now. You can target connected television devices inside a video campaign. That changes what the creative should do, since nobody is clicking from a sofa. Our connected TV page covers that in full, including the budget level where it starts to make sense.

One senior lead owns the strategy, the build, the creative direction, and the reporting, and stays on the account throughout. Video editing goes to contract specialists we have used for years, under that lead. You will not be handed to someone junior after the first month.

We will not shoot original footage. We will not run a campaign around a video we think is wrong for the format without saying so first. We also will not quote you a cost per view or a conversion rate. Those belong to somebody else’s campaign until yours has run.

Yes. Komplex is based in Austin with a presence in New York City and Reykjavik, and this work happens remotely by nature. Each country gets its own audiences, its own creative versions, and its own reading. One campaign with a wide geographic target tells you nothing.