Google Now Devalues Bought Links At The Domain Level, So The Only Links Worth Having Are Earned

What Earned Means, And Why It Is Slower
Eight Link Tactics, Ranked From Safest To Most Toxic
01
Editorial Coverage
A journalist or editor links because your story, data, or product was worth covering. The safest link there is and the hardest to get, which is the point.
02
Digital PR And Original Data
A study, a survey, or an index built from your own numbers, pitched to the press. Earns coverage that keeps linking for years after the campaign ends.
03
Unlinked Mention Reclamation
A site already naming you agrees to link. Nothing about the page changes except the link, so there is nothing for Google to object to.
04
Directory And Association Listings
Chambers, trade bodies, and the directories that rank for your category. Modest link weight, real citation weight, and safe as long as the listing is accurate.
05
Resource Page Placements
A curated list of tools or guides that adds yours because it belongs there. Safe when the page is real and the fit is honest; risky when the page exists only to sell slots.
06
Guest Posts Written For Readers
An article on a site that covers your subject, written because its readers wanted it, with a link where it helps them. Safe in small numbers, and Google has said the ones written for the link carry nothing.
07
Paid Placements And Sponsored Links
Money for a link, labeled or not. Allowed only with a sponsored or nofollow attribute, which removes the ranking value, so the only version that helps is the version that breaks the rules.
08
Networks, Niche Edits, And Expired Domains
Links from sites built to host them, edits bought into old articles, or redirects from a dead domain's authority. Named in Google's spam policies and treated at the domain level. We find these and remove them.
Want To Know Which Rungs Your Profile Is Standing On?
Digital PR, Data Studies, Local Links, SaaS Links, Ecommerce Links, And Reclamation
Digital PR
A story angle, a data set or a spokesperson, a target list of the outlets that cover your category, and pitches written one at a time. Coverage is measured in links and in brand mentions the AI engines can read.
Data Studies And Indexes
Original research from your own numbers, a survey you commission, or public data nobody has cut this way. The asset that keeps earning links after the campaign ends.
Local Links
Chambers, local press, sponsorships, associations, and the city directories that rank. For a business the map pack decides, these carry citation weight as well as link weight.
SaaS And B2B Links
Integration pages, partner directories, comparison sites, podcasts, and the trade press. Links that come with a referral rather than only a signal.
Ecommerce Links
Product roundups, gift guides, review sites, and the press that covers your category, timed to the seasons the store sells in.
Reclamation And Recovery
Mentions without links asked for one, and lost links from redirects and dead pages restored. The toxic ones get disavowed, with the file written to survive a later audit.
Which Campaign Fits Your Site?
What Does A Link Building Agency Do?
Komplex runs this from Austin, Texas, with a presence in New York City and Reykjavik. Brand mentions without links now matter for AI search as much as links matter for Google. The mention half of this work is planned with our AI search program, and the same senior lead holds both.
Link Building For SaaS And B2B, Ecommerce, Home And Kitchen, And Local Services
Audit The Profile, Remove The Risk, Build The Asset, Earn The Coverage
Audit The Profile
Every referring domain sorted onto the risk ladder, the lost links listed, the unlinked mentions found, and the competitors' sources mapped.
Remove The Risk
Networks, bought placements, and redirects from expired domains disavowed with the reasoning written, and the sources that keep supplying them cut off.
Build The Asset
The study, the guide, the tool, or the story that gives an editor a reason, planned with the content team and written to be cited.
Earn The Coverage
Pitched one outlet at a time, mentions reclaimed, listings secured, and the result reported by referring domain and by brand mention, never by raw count.
See Which Rung Your Authority Is Standing On
Get A Free Link Audit
- Referring domains sorted by risk rung
- Toxic links and the disavow list
- Lost links from redirects and dead pages
- Unlinked brand mentions to reclaim
- Competitor link sources you lack
- Anchor text and target page spread
- 1Tell us about your business
What you sell, what on your site is worth pointing at, and whether anyone has bought links for you before.
- 2We read the profile
The domain is enough. Read only access to Search Console adds the links Google itself reports. Nothing gets changed, and an NDA is available on request.
- 3You get the scorecard and a call
A written scorecard ranked by impact, then a call to walk through it.
Ready To See Which Of Your Links Are A Liability?
How Link Building Pricing Works
Common Questions About Link Building
Do you buy links?
No. Paid placements only count for ranking when they break Google’s rules, and Google’s recent spam updates treat that at the domain level. We earn links through coverage, data, reclamation, and listings, and we remove bought ones we find. If you want links by the dozen at a price per link, we are the wrong agency and we will say so on the first call.
How many links will we get each month?
We do not promise a number, because a number is what link sellers promise and it drives the tactics at the bottom of the ladder. We report referring domains gained, their relevance, and the mentions reclaimed. Some months a single piece of coverage is worth more than thirty directory listings.
What is digital PR, and how is it different from link building?
Digital PR earns coverage from journalists and editors with a story, a study, or a spokesperson, and the links come with the coverage. Link building is the wider field that also covers reclamation, listings, and outreach. Digital PR is the part that scales authority fastest and costs the most per campaign.
Are guest posts still worth it?
Written for a site’s readers, in small numbers, on sites that cover your subject, yes. Written for the link and placed on sites that exist to host them, no. Google’s own staff have said those carry nothing, and the spam updates target the sites that sell them.
Should we disavow bad links?
Only the ones that are a real risk: networks, bought placements, and redirects from expired domains, especially if someone bought them for you. Google devalues most junk on its own, and an over eager disavow file can remove links that were helping. We write the file with the reasoning beside each domain.
How long does link building take to show results?
Longer than most agencies admit. Coverage has to be earned, then crawled, then weighed against everything else on the site. Reclamation and listings move fastest; digital PR moves in campaigns. We report referring domains and mentions first, then the rankings on the pages they point at.
How much does link building cost?
The market prices per link, by retainer, or by campaign. Per link pricing is the cheapest and the riskiest, because it pays for volume. A digital PR campaign costs more and earns links that survive. Our fee is separate and follows the model in the pricing section.
What counts as a good link now?
One from a site that covers your subject, that a real reader might click, and that sits where it helps them. It would exist whether or not you asked. Relevance and editorial judgment count more than any authority score, and the score is the easiest thing for a seller to fake.
Do links still matter now that AI answers cite brand mentions?
Yes, for Google’s rankings, which still run the AI features. But mentions without links now correlate with AI visibility more than backlinks do, so the work has widened. We earn both from the same coverage and report them side by side with our AI search program.
Can you get us local links in Austin or our own city?
Yes. Chambers, local press, sponsorships, associations, and the city directories that rank are the safest links a local business can earn. They double as citations for the map pack. The local SEO page covers that side.
Who owns the assets and the relationships?
You do. The studies, the guides, the press list, the disavow file, and every report sit under your business. We work through access you can remove at any time. If we part ways, you keep everything, including the outreach records and the coverage.
Do you work with companies outside Austin, Texas?
Yes. Komplex is based in Austin with a presence in New York City and Reykjavik, and outreach happens wherever the editors are. A company with press in several countries gets a target list per market, in the language the editors there read.



