We Run On WordPress Ourselves, Including The Parts We Would Tell You To Change

Why The Builder Question Is Really A Handover Question
New Builds, Rebuilds, Migrations, Plugin Work, And Rescues
| Job | What usually goes wrong | What we do | How we know it worked |
|---|---|---|---|
| New build | Design finished before anyone asks what the pages have to do, then content arrives late and the structure bends around it | Structure and content plan first, templates built to be edited, search demand decides the page set | Your team adds a page without asking us, and the site indexes fully within the first crawl cycle |
| Rebuild on WordPress | URLs renamed quietly, pages that earned rankings condensed away, redirects deferred to launch week | Ranking inventory and URL map written first, redirects live before the switch, crawl on launch day | Impressions in Search Console stay level for the month following launch |
| Migration | A host move that changes URLs quietly, or a plugin that does not exist on the new stack | Full URL and media map, staging rehearsal, DNS switch planned around your quietest hours | Indexed page count returns to the pre move figure inside one crawl cycle |
| Plugin and integration work | A custom feature built as a theme hack, so it dies with the next theme change | Built as a plugin with its own update path, documented, and handed over with the code | The feature survives a theme update, which is the only test that matters |
| Rescue | Site down, hacked, white screen, or an update that broke checkout on a Friday | Restore from a backup where one exists, isolate the cause, patch, then fix why nobody caught it | The site is back, and there is a staging environment and a backup schedule so it does not happen twice |
Which One Is You?
What Does A WordPress Development Agency Do?
Komplex runs this from Austin, Texas, with a presence in New York City and Reykjavik. Speed, crawling, and Core Web Vitals on a live site belong to our technical SEO work rather than to this page. The same senior lead holds both, so a build never ships something the search side has to undo.
WordPress For Service Businesses, Home And Kitchen, B2B, And Publishers
Audit The Install, Plan The Build, Ship In Staging, Hand It Over
-
Audit The Install
Theme, child theme, plugin load, PHP version, host, backup schedule, and what the markup actually emits. On an existing site this takes an afternoon and changes the quote.
-
Plan The Build
Page set from search demand, templates from the page set, and the integrations mapped in advance. The content plan gets agreed at the same time.
-
Ship In Staging
Everything gets built and reviewed on staging, and nothing reaches live without a backup first. You get the staging link and can break it as much as you like.
-
Hand It Over
Documentation, a walkthrough recorded for whoever joins later, every account transferred into your name, and a care plan if you want one.
See What The Install Is Hiding
Get A Free WordPress Review
- Theme, child theme, and update path
- Plugin load, duplicates, and abandoned plugins
- Field speed data by template
- What the structured data emits
- Forms tested with real submissions
- Backup, staging, and update status where visible
- 1Tell us about the site
The URL, who built it, who edits it now, and what has broken recently.
- 2We read it
The address alone gets most of it. Admin and host access get the rest, and nothing gets changed. An NDA is available on request.
- 3You get the scorecard and a call
A written scorecard ranked by impact, then a call to walk through it.
Ready To Find Out What You Inherited?
How We Price WordPress Work
Common Questions About WordPress Development
Do I own the WordPress site and the files?
Yes, all of it. The theme code, any custom plugin we write, the design files, the domain, and the hosting account sit in your name. So does every licence bought for the project. We work through access you can remove at any time, and the handover includes the documentation rather than just the login.
Can we edit the site ourselves after launch?
Yes, and the templates get built for that. Someone non technical on your team should be able to add a page, swap a photo, or change a price without raising a support ticket. We record a walkthrough at handover so it survives whoever leaves.
Is a page builder a problem for my site?
Not on a site that already works. The problem arrives on the day you want to leave. Some builders store the layout as their own markup, and switching them off fills every page with bracket tags. If you are building fresh, the block editor avoids that. If you have inherited a builder site, keeping it is usually cheaper than escaping it.
Should we use Gutenberg or a page builder?
For a new build, the block editor, because it is what WordPress itself develops against and it keeps the layout in the content. Builders still make sense where a team is already fluent in one or a theme depends on it. We will recommend one, explain why, and then build what you decide.
You use WPBakery yourselves. Why?
Because this site was built on it, it works, and rebuilding a functioning site to make a point is a poor use of money. We would not specify it for a new project. We put it on the page instead of hoping nobody checks. Living with it is why the handover question above is not theoretical to us.
How do you handle plugins and plugin bloat?
By treating every plugin as code you are trusting. The review counts them, finds duplicates and abandoned ones, and separates the ones doing real work from the ones installed for a single feature years ago. Removing plugins is usually the fastest speed and security improvement available on an old site.
How do you handle security and updates?
Updates run on staging first, then live, with a backup taken before each one. Security is a hardened configuration, a firewall, sensible file permissions, and keeping current, rather than one plugin that claims to handle it. Because most WordPress vulnerabilities live in plugins, an audit of what is installed beats any single security tool.
Can you migrate our WordPress site?
Yes, host to host, staging to live, or another platform onto WordPress. The plan maps every URL and every media file, rehearses the move on staging, and sets the redirects before the switch. Migrations go wrong when the URL structure changes quietly and nobody notices for a month.
Do you build custom plugins?
Yes, when nothing off the shelf does the job properly. It gets built as a plugin with its own update path rather than as a theme modification, so it survives a theme change. You get the code and the documentation, and you can hand it to anyone.
Who hosts the site and do we own the account?
You do. We pick a host, register it in your name, and manage it if you would like us to. Most of our WordPress work sits on managed hosting such as Kinsta, which handles the server layer so nobody has to. We do not resell hosting, because putting ourselves between you and your own server helps nobody.
Can you make our WordPress site faster?
Usually, and often quite a lot. Most WordPress slowness is images, plugin count, and a builder loading scripts on every page. The deeper work on speed, crawling, and Core Web Vitals lives on our technical SEO page. The same senior lead runs both, so a build and a speed programme never contradict each other.
Who does the development work?
One senior lead owns the strategy, the structure, the copy, and the technical decisions, and stays on your account throughout. The development itself is delivered by contract developers we have worked with for years, reviewed by that lead. No development floor sits behind us, and that is worth knowing before you hire rather than after.
What will you not build in WordPress?
Anything that should not be a website: custom software, native mobile apps, and systems needing a permanent engineering team. We will also push back on building a membership or marketplace on WordPress when the requirements have outgrown it, because those projects get expensive quietly.
Do you work with companies outside Austin, Texas?
Yes. Komplex is based in Austin with a presence in New York City and Reykjavik, and WordPress work happens remotely by nature. Sites serving more than one country get the language and market structure planned at the start, since retrofitting it later means changing every URL.



