Category Pages Carry The Volume, Product Pages Carry The Intent, And Most Stores Optimize Neither
Why The Feed And The Site Have To Agree
Eight Faults We Find In Almost Every Online Store
Filter Pages In The Index
Color, size, price, and brand filters crawlable in every combination. We open the handful with demand as real pages and close the rest by rule.
Supplier Descriptions
The manufacturer's paragraph, word for word, on your store and two hundred others. We rewrite the products that carry revenue and template the rest with what only you can add.
Duplicate Variants
Each size and color with its own URL, all ranking against each other. We canonicalize variants to the parent unless a variant has its own search demand.
Out Of Stock Handling
Products deleted when they sell out, taking their rankings with them, or left live with no way to buy. We keep the page, say when it returns, and point to the nearest alternative.
Pagination
Page two of the category invisible to Google or indexed as a duplicate of page one. We set the pagination so the crawl reaches every product once.
Collection Cannibalization
Three collections for the same product set, each ranking a little. We merge them into one that ranks properly and redirect the rest.
Missing Product Schema
No price, availability, or review markup, so the result shows plain text beside competitors showing stars and stock. We add it in the template and validate it.
Feed Mismatches
Titles, prices, or stock that differ between the site and the Merchant Center feed. We match them and set the checks that keep them matched.
Want To Know Which Of These Your Store Has?
Shopify, WooCommerce, BigCommerce, Magento, Headless, And Marketplaces
Shopify
Collections, tags, and the products in collections URL pattern create duplicates by default, and the theme controls what the template can say. We set the canonicals, prune the tag pages, and use the theme's own fields for the copy.
WooCommerce
Attribute and filter URLs multiply fast and WordPress caching keeps separate desktop and mobile versions. We control the attribute URLs, set the schema in the template, and check both cached versions.
BigCommerce
Built in faceted search with its own indexing rules and a fixed URL structure. We work inside the platform's settings rather than against them, and template the product pages through the theme.
Magento And Adobe Commerce
Layered navigation, configurable products, and a lot of surface area to crawl. We set the layered navigation to noindex where it has no demand and keep the configurable parents as the ranking pages.
Headless Builds
React or Next storefronts where content renders late and the crawl sees an empty shell. We test what Googlebot renders and get the ranking content into the HTML it is served.
Marketplaces
Amazon, Walmart, and Etsy listings run on their own search rules and are not part of this page. We say so plainly, and we point stores that need it to the right help.
Which Platform Is The Store On?
What Does An Ecommerce SEO Agency Do?
Komplex runs this from Austin, Texas, with a presence in New York City and Reykjavik. The paid side of the same catalog, Google Shopping, runs with our paid search team. The same senior lead holds both, so the feed and the pages never disagree.
Ecommerce SEO For Footwear And Apparel, Skincare, Home And Kitchen, And Subscription Brands
Close The Filters, Write The Categories, Template The Products, Grow The Guides
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Close The Filters
Filter, variant, tag, and pagination rules set once and the index cleaned, with the crawl stats checked before any copy is written.
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Write The Categories
Categories mapped to search demand, merged where they cannibalize, and given real copy above and below the grid with links down the tree.
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Template The Products
Title, description, specifications, schema, and reviews set in the template, with the revenue products rewritten by hand and the feed matched.
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Grow The Guides
Buying guides and comparisons for the searches that happen before the category, linked to the categories they feed, and measured against orders.
See What Google Is Crawling In Your Store
Get A Free Ecommerce SEO Audit
- Crawl and index count against the catalog
- Filter, variant, and tag page waste
- Category copy and cannibalization
- Product template and schema check
- Feed and site mismatches
- Organic orders by category
- 1Tell us about the store
The platform, the product count, the collections that carry revenue, and where the traffic went if it dropped.
- 2We crawl and read
Read only access to Search Console and, if you have it, viewer access to Merchant Center. Nothing gets changed, and an NDA is available on request.
- 3You get the scorecard and a call
A written scorecard ranked by impact, then a call to walk through it.
Ready To See How Much Of The Crawl Your Filters Are Eating?
How Ecommerce SEO Pricing Works
What Retail Clients Say About Working With Komplex
The Komplex team helped us reach new audiences and drive higher conversions.
Strategies that delivered results beyond our expectations.
Their expertise helped us scale efficiently, attract more customers, and drive measurable growth.
Komplex played a key role in growing our user base and optimizing our marketing efforts.
Common Questions About Ecommerce SEO
What does ecommerce SEO include?
Crawl and index control for filter and variant pages, category page architecture and copy, and product page templates with schema. Then internal linking down the catalog, buying guide content, platform specific fixes, and the product feed shared with Google Shopping. It is measured in organic orders and revenue by category, not in a rank number.
Do you work with Shopify stores?
Yes, and most of the stores we run are on it. Shopify creates duplicate URLs through collections and tags by default, and it limits what the template can say. The work is canonicals, tag pruning, and using the theme’s own fields for category and product copy.
Do you work with WooCommerce and BigCommerce?
Yes. WooCommerce multiplies attribute and filter URLs and keeps separate cached versions for desktop and mobile, so both get checked. BigCommerce has its own faceting and URL rules, and we work inside them rather than against them. Magento and headless builds are covered on this page too.
How do you handle faceted navigation and filters?
By rule, not page by page. The few filter combinations people actually search for become real category pages with copy. The rest get canonicalized to the parent, blocked in robots, or set to noindex at the source. Then we confirm in the crawl stats that Google stopped visiting them.
Our product descriptions come from the supplier. Is that a problem?
Yes, because the same paragraph sits on every store that sells the product, and Google has said it filters scaled content with nothing original in it. We rewrite the products that carry revenue by hand. The rest get templated with what only your store can add: fit notes, compatibility, use, and your own photos.
How does ecommerce SEO fit with Google Shopping?
They share one catalog. The organic pages and the Shopping ads read the same titles, prices, and stock, and a mismatch costs both. This page covers the organic side; our paid search team runs the Google Shopping campaigns, and the same senior lead holds both.
How long does ecommerce SEO take?
Crawl fixes show in the crawl stats within weeks. Category copy and product templates take longer, depending on how much of the catalog was invisible and how crowded the category is. We report indexed pages first, then impressions by category, then orders.
How much does ecommerce SEO cost?
The catalog size and the template state set the scope. A four hundred product Shopify store and a forty thousand product Magento store are different jobs. Agencies price it as a retainer, a project, or a revenue share. Our fee is separate and follows the model in the pricing section.
Do you add product and review schema?
Yes, in the template so every product ships with price, availability, and rating markup that validates and matches the page. It is what shows stars and stock beside your result. We look at what the markup emits, because store themes often produce nodes with nothing in them.
Can you move us between platforms without losing rankings?
Yes. The URL map, the redirects, the collection structure, and the schema are planned before the new platform goes live. The crawl gets checked on launch day. Platform moves lose rankings when the URLs change quietly and the redirects are left to launch week.
Who owns the store, the catalog, and the reports?
You do. The store, the Merchant Center account, the catalog, the templates, and every report sit under your business. We work through access you can remove at any time. If we part ways, you keep everything, including the category map and the copy.
Do you work with stores outside Austin, Texas?
Yes. Komplex is based in Austin with a presence in New York City and Reykjavik, and most stores we run ship nationally or across Europe. A store selling in several countries gets one catalog structure per market with currency, language, and hreflang handled.