Ecommerce SEO Services For Stores Where The Category Page Does The Selling

Categories and products built to rank, filters closed to the crawl, and the Google Shopping feed kept honest. For Shopify, WooCommerce, and BigCommerce stores. You own the store, the catalog, and every report.

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Komplex is an ecommerce SEO agency based in Austin, Texas, with a presence in New York City and Reykjavik. We are a Google Partner and have run search for online stores from single product brands to global retail catalogs. The work covers category page architecture, product page templates, faceted navigation control, internal linking, and buying guide content. It also covers the product feed shared with Google Shopping, on Shopify, WooCommerce, BigCommerce, and custom platforms. It is one line inside our SEO services or the whole engagement for a store that only needs this.

Google Partner

Founded In 2014

You Own The Store And Catalog

No Long Contracts

Category Pages Carry The Volume, Product Pages Carry The Intent, And Most Stores Optimize Neither

A store's search traffic follows a shape. The category pages take the broad searches, women's running shoes, cordless vacuums, kitchen faucets, and they carry most of the volume. The product pages take the specific searches, the model name, the size, the color, and they carry most of the intent. Most stores treat both as afterthoughts. The category page is a grid with no words on it. The product page carries the supplier's description, identical to a hundred other stores. Meanwhile every filter combination is crawlable and indexed, so Google spends its visit on ten thousand pages nobody searches for. We fix that in the reverse order: close the filters, write the categories, template the products, then grow the guides.

Isometric illustration of a marketer reviewing keyword research as Komplex ranks number one in search results.

Why The Feed And The Site Have To Agree

The same catalog that feeds the store feeds Google Shopping, and Google reads both. A price on the page that disagrees with the feed costs the store on both sides. So does a product marked in stock on one and out on the other, or a title that changes between them. The feed lives with our paid search team and the pages live here, but they are one catalog and we treat them as one job. Shopping ads decide what the buyer clicks; the product page decides whether they buy.

Ask About Your Store

Ecommerce SEO Services, From The Filter To The Buying Guide

Eight lines of work. The first two protect the crawl, the next three build the pages that rank, and the last three turn rankings into orders.

Catalog And Crawl Audit

Which pages Google visits, which it indexes, and which it should never have seen. Filter combinations, variant duplicates, and out of stock pages counted and dealt with by rule.

Faceted Navigation Control

The few filters with search demand opened as real category pages. The rest canonicalized, blocked, or noindexed at the source, so the crawl goes where the money is.

Category Page Architecture

Categories and subcategories mapped to how people search, each with real copy above and below the grid, and internal links that send authority down the tree.

Product Page Templates

Title, description, specifications, reviews, schema, and images set in the template, so every product ships with what Google and the buyer need. The supplier text gets replaced where it matters.

Feed Health With Google Shopping

Titles, prices, availability, and identifiers matched between the store and the Merchant Center feed, so the ads and the pages never contradict each other.

Buying Guides And Comparison Content

The pages that catch a shopper before they know what to search for, linked to the categories they end up in. Written to be quoted, not padded.

Platform Specifics

Shopify's collection and tag behavior, WooCommerce's attribute URLs, BigCommerce's faceting, and headless builds, each with its own crawl habits handled in its own way.

Reporting By Category And Revenue

Organic sessions, orders, and revenue by category and product, so the report shows which pages sell rather than which ones rank.

Start With The Store URL And Your Top Collections

Send the store address and the ten collections that matter most. We show you how many pages Google is crawling against how many it should. Then which categories have no copy, and where the feed and the site disagree. Nothing in the store changes until you say.

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THE FAULTS EVERY STORE AUDIT FINDS

Eight Faults We Find In Almost Every Online Store

Stores multiply faults by the size of the catalog. One template mistake becomes four thousand bad pages. These eight are the ones we find most, and the fix for each.

Filter Pages In The Index

Color, size, price, and brand filters crawlable in every combination. We open the handful with demand as real pages and close the rest by rule.

Supplier Descriptions

The manufacturer's paragraph, word for word, on your store and two hundred others. We rewrite the products that carry revenue and template the rest with what only you can add.

Duplicate Variants

Each size and color with its own URL, all ranking against each other. We canonicalize variants to the parent unless a variant has its own search demand.

Out Of Stock Handling

Products deleted when they sell out, taking their rankings with them, or left live with no way to buy. We keep the page, say when it returns, and point to the nearest alternative.

Pagination

Page two of the category invisible to Google or indexed as a duplicate of page one. We set the pagination so the crawl reaches every product once.

Collection Cannibalization

Three collections for the same product set, each ranking a little. We merge them into one that ranks properly and redirect the rest.

Missing Product Schema

No price, availability, or review markup, so the result shows plain text beside competitors showing stars and stock. We add it in the template and validate it.

Feed Mismatches

Titles, prices, or stock that differ between the site and the Merchant Center feed. We match them and set the checks that keep them matched.

Want To Know Which Of These Your Store Has?

The free audit runs all eight against your crawl and your feed and shows the revenue each one puts at risk.

Check My Store

THE PLATFORMS

Shopify, WooCommerce, BigCommerce, Magento, Headless, And Marketplaces

Every platform has its own crawl habits and its own limits, and the work changes with each. We have run stores on all of these.

Shopify

Collections, tags, and the products in collections URL pattern create duplicates by default, and the theme controls what the template can say. We set the canonicals, prune the tag pages, and use the theme's own fields for the copy.

WooCommerce

Attribute and filter URLs multiply fast and WordPress caching keeps separate desktop and mobile versions. We control the attribute URLs, set the schema in the template, and check both cached versions.

Large SEO letters with target, analytics charts, magnifying glass, and user icon, representing search engine optimization and targeted traffic growth.

BigCommerce

Built in faceted search with its own indexing rules and a fixed URL structure. We work inside the platform's settings rather than against them, and template the product pages through the theme.

Computer screen displaying PPC management dashboard with paid search platforms and rising performance graph, representing paid search advertising.

Magento And Adobe Commerce

Layered navigation, configurable products, and a lot of surface area to crawl. We set the layered navigation to noindex where it has no demand and keep the configurable parents as the ranking pages.

Email marketing illustration with inbox notification, newsletter, and megaphone, representing automated email campaigns and communication strategy.

Headless Builds

React or Next storefronts where content renders late and the crawl sees an empty shell. We test what Googlebot renders and get the ranking content into the HTML it is served.

Smartphone displaying analytics charts and graphs with a magnifying glass, surrounded by icons for email, engagement, and performance, representing mobile first analytics and optimization.

Marketplaces

Amazon, Walmart, and Etsy listings run on their own search rules and are not part of this page. We say so plainly, and we point stores that need it to the right help.

Laptop and mobile device displaying social media icons with a megaphone, representing paid social advertising, content distribution, and audience engagement.

Which Platform Is The Store On?

Say which one and how many products. We will tell you the two faults that platform produces most and whether your store has them.

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What Does An Ecommerce SEO Agency Do?

An ecommerce SEO agency improves how an online store's category and product pages rank in organic search. The work covers index control for filter and variant pages, category page architecture and copy, and product page templates with schema. It also covers internal linking, buying guide content, platform specific fixes for Shopify, WooCommerce, BigCommerce, and Magento, and the product feed shared with Google Shopping. An ecommerce SEO company reports the result as organic orders and revenue by category, not as a rank number.

Komplex runs this from Austin, Texas, with a presence in New York City and Reykjavik. The paid side of the same catalog, Google Shopping, runs with our paid search team. The same senior lead holds both, so the feed and the pages never disagree.

WHO RUNS ECOMMERCE SEO WITH US

Ecommerce SEO For Footwear And Apparel, Skincare, Home And Kitchen, And Subscription Brands

The catalog shape decides the plan. Our accounts have covered footwear, skincare, kitchens and home improvement, telecom, and software.

See If We Fit

Footwear And Apparel

Size and color variants by the thousand, seasonal collections, and categories that compete with the brand's own outlet pages. Variant control and category copy carry most of the work.

Skincare And Beauty

Ingredient searches, routine searches, and reviews that decide the sale. Product pages need specifications the supplier never wrote, and the guides catch the searcher before the brand name does.

Home And Kitchen

High tickets, long research, and product pages that need dimensions, materials, and compatibility to rank. Category pages by room and by problem outperform pages by brand.

Subscription And Consumables

A small catalog with a lot of repeat demand. The category pages carry the volume, the product pages carry the offer, and the guides carry the comparison searches.

THE NUMBERS

Why Shopping Searches Still Land On A Store

AI answers now sit above most questions, and most of the searches they take were never going to end in a cart. A search for a product still shows the results and the Shopping tab. Each figure comes from a named study.

In a study of 300,000 keywords, 99.2 percent of the terms that triggered an AI Overview were informational. The commercial ones still showed the classic results.

In the most recent large study, 68 percent of US Google searches ended without a click. The page that earns the remaining click has to be worth it.

Pages cited inside an AI Overview had a 2.1 percent click through rate in a study of more than five million queries. Uncited pages on the same results had 0.9 percent.

Google has said AI Mode passed one billion monthly users. Both AI Mode and AI Overviews run on its core ranking systems.

HOW WE WORK

Close The Filters, Write The Categories, Template The Products, Grow The Guides

The order runs from the crawl inward. Category copy on a store where the filters eat the crawl waits weeks to be seen, and product templates on cannibalized collections rank nothing.

Close The Filters
Filter, variant, tag, and pagination rules set once and the index cleaned, with the crawl stats checked before any copy is written.
Write The Categories
Categories mapped to search demand, merged where they cannibalize, and given real copy above and below the grid with links down the tree.
Template The Products
Title, description, specifications, schema, and reviews set in the template, with the revenue products rewritten by hand and the feed matched.
Grow The Guides
Buying guides and comparisons for the searches that happen before the category, linked to the categories they feed, and measured against orders.

See What Google Is Crawling In Your Store

The audit runs first, at no charge. It counts the crawl against the catalog, reads the categories and the templates, and matches the feed to the site. Then it puts a revenue figure on the first fix.

Start With The Free Audit

FREE ECOMMERCE SEO AUDIT

Get A Free Ecommerce SEO Audit

We crawl the store and count the pages Google indexes against the catalog. Then we read the category and product templates and match the Merchant Center feed against the site. The write up shows the filter and variant waste, the categories with no copy, the cannibalized collections, the feed mismatches, and the first fix. It costs nothing, the findings stay with you either way, and the same audit sits inside our free marketing audit.

Your ecommerce SEO auditFree

Crawl and index count against the catalog
Filter, variant, and tag page waste
Category copy and cannibalization
Product template and schema check
Feed and site mismatches
Organic orders by category

1
Tell us about the store
The platform, the product count, the collections that carry revenue, and where the traffic went if it dropped.
2
We crawl and read
Read only access to Search Console and, if you have it, viewer access to Merchant Center. Nothing gets changed, and an NDA is available on request.
3
You get the scorecard and a call
A written scorecard ranked by impact, then a call to walk through it.

Ready To See How Much Of The Crawl Your Filters Are Eating?

There is no fee and no obligation, and everything the audit finds belongs to you.

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PRICING

How Ecommerce SEO Pricing Works

Komplex most often works on a monthly SEO retainer sized to the work, and we are open to other formats if one fits you better. Catalog size and the state of the templates set the scope, and buying guide content gets its own line on the quote. The fee is set after the free audit. After a short initial term the engagement runs month to month, with no long contract.

Agencies price ecommerce SEO as a retainer, as a share of organic revenue, or as a project for a migration or a template rebuild. Revenue share sounds fair and usually rewards the agency for orders the brand would have taken anyway.

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What Retail Clients Say About Working With Komplex

The Komplex team helped us reach new audiences and drive higher conversions.

Strategies that delivered results beyond our expectations.

Their expertise helped us scale efficiently, attract more customers, and drive measurable growth.

Komplex played a key role in growing our user base and optimizing our marketing efforts.

Common Questions About Ecommerce SEO

What does ecommerce SEO include?

Crawl and index control for filter and variant pages, category page architecture and copy, and product page templates with schema. Then internal linking down the catalog, buying guide content, platform specific fixes, and the product feed shared with Google Shopping. It is measured in organic orders and revenue by category, not in a rank number.

Do you work with Shopify stores?

Yes, and most of the stores we run are on it. Shopify creates duplicate URLs through collections and tags by default, and it limits what the template can say. The work is canonicals, tag pruning, and using the theme’s own fields for category and product copy.

Do you work with WooCommerce and BigCommerce?

Yes. WooCommerce multiplies attribute and filter URLs and keeps separate cached versions for desktop and mobile, so both get checked. BigCommerce has its own faceting and URL rules, and we work inside them rather than against them. Magento and headless builds are covered on this page too.

How do you handle faceted navigation and filters?

By rule, not page by page. The few filter combinations people actually search for become real category pages with copy. The rest get canonicalized to the parent, blocked in robots, or set to noindex at the source. Then we confirm in the crawl stats that Google stopped visiting them.

Our product descriptions come from the supplier. Is that a problem?

Yes, because the same paragraph sits on every store that sells the product, and Google has said it filters scaled content with nothing original in it. We rewrite the products that carry revenue by hand. The rest get templated with what only your store can add: fit notes, compatibility, use, and your own photos.

How does ecommerce SEO fit with Google Shopping?

They share one catalog. The organic pages and the Shopping ads read the same titles, prices, and stock, and a mismatch costs both. This page covers the organic side; our paid search team runs the Google Shopping campaigns, and the same senior lead holds both.

How long does ecommerce SEO take?

Crawl fixes show in the crawl stats within weeks. Category copy and product templates take longer, depending on how much of the catalog was invisible and how crowded the category is. We report indexed pages first, then impressions by category, then orders.

How much does ecommerce SEO cost?

The catalog size and the template state set the scope. A four hundred product Shopify store and a forty thousand product Magento store are different jobs. Agencies price it as a retainer, a project, or a revenue share. Our fee is separate and follows the model in the pricing section.

Do you add product and review schema?

Yes, in the template so every product ships with price, availability, and rating markup that validates and matches the page. It is what shows stars and stock beside your result. We look at what the markup emits, because store themes often produce nodes with nothing in them.

Can you move us between platforms without losing rankings?

Yes. The URL map, the redirects, the collection structure, and the schema are planned before the new platform goes live. The crawl gets checked on launch day. Platform moves lose rankings when the URLs change quietly and the redirects are left to launch week.

Who owns the store, the catalog, and the reports?

You do. The store, the Merchant Center account, the catalog, the templates, and every report sit under your business. We work through access you can remove at any time. If we part ways, you keep everything, including the category map and the copy.

Do you work with stores outside Austin, Texas?

Yes. Komplex is based in Austin with a presence in New York City and Reykjavik, and most stores we run ship nationally or across Europe. A store selling in several countries gets one catalog structure per market with currency, language, and hreflang handled.

Let's Count How Many Pages Google Is Crawling For Nothing

The store URL and your top collections are enough to start. Read only Search Console access lets us go further. What comes back is the crawl count against the catalog, the categories with no copy, the feed mismatches, and the first fix priced in revenue.

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