Facebook And Instagram Ads Management, With Every Advantage+ Switch Checked

Facebook, Instagram, Threads, WhatsApp, and Messenger from one Ads Manager, run by a senior lead who tests creative rather than guessing at it. You own the ad account, the pixel, and every asset.
Komplex is a Meta ads agency based in Austin, Texas, with a presence in New York City and Reykjavik. We are a Google Partner and have run Facebook ads since they were bought one boosted post at a time. The accounts have been DTC brands, subscription businesses, and B2B companies. Our senior led team manages Facebook, Instagram, Threads, WhatsApp, and Messenger placements from one account. Meta ads can be the whole engagement or one channel inside our wider paid social work.
Google Partner
Founded In 2014
You Own The Account
No Long Contracts

Meta Picks The Audience Now, So The Creative Does The Targeting

Five years ago a Facebook ads agency earned its fee on audiences: interests, lookalikes, exclusions, stacked and tested. Meta has taken most of that away. Advantage+ Audience treats your targeting as a suggestion, and detailed targeting exclusions are gone. The Andromeda ranking engine decides who sees an ad by reading the ad itself. So the creative is the targeting. The account that wins is the one with more good variations in market and clean signals coming back through the Conversions API. Everything else is settings, and Meta ships most of them switched on in Meta's favor.
Isometric illustration of a marketer reviewing keyword research as Komplex ranks number one in search results.

What Meta Switches On Without Asking

Open a new campaign and Advantage+ Audience, Advantage+ Placements, Advantage campaign budget, and a set of creative enhancements are already on. Each one gives Meta more room to spend, and some of that room is worth having. The rest costs you money you never agreed to spend, in placements you never looked at and text you never wrote. We check every switch before the first dollar goes out, and we keep the ones that prove themselves.
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THE NUMBERS

Why Meta Still Takes The First Social Dollar

Meta remains the largest paid social auction by a distance, and the audience is broader than any single app suggests. The price per ad keeps rising, which is why the creative and the settings matter more than they did. The numbers below are Meta's own and WordStream's, and we date them because they move.
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Meta's advertising revenue reached $196 billion in 2025, up 22 percent on the year before.
About 3.58 billion people used a Meta app on an average day in December 2025.
The average price per ad on Meta rose 9 percent in the latest full year it reported.
In WordStream's latest benchmarks, the average Facebook click cost $0.70 for traffic campaigns and $1.92 for lead generation.

Facebook And Instagram Ads Management Services

Meta rewards volume and punishes neglect, so the work never stops. This is what the retainer covers for every account.

Meta Ads Audit

We read the account before anything changes: the Advantage+ switches, creative age, audience overlap, attribution windows, and the Conversions API match rate. The scorecard ranks the fixes by the budget each one returns.

Creative Testing And Volume

Andromeda needs variety, so we run a testing structure that keeps new concepts, hooks, and formats entering the account on a set rhythm. Winners get more budget, and losers get retired before they drag the rest down.

Campaign Structure

Advantage+ Sales and Leads campaigns run beside manual campaigns where they prove out, never as the whole plan. Prospecting, retargeting, and brand each get their own budget, so Meta cannot quietly shift the money.

Audiences And Signals

Broad targeting works only when the signals are right. We build the custom audiences, value based lookalikes, and exclusions that tell Meta who a customer is, and we feed them through the Conversions API.

Bidding And Budgets

Cost caps and bid caps where the account has the data to support them, and highest volume bidding where it does not. Budgets sit at the level we choose rather than the one Meta suggests.

Catalog And Dynamic Product Ads

The same product feed that runs Google Shopping runs Meta's catalog ads. We keep the two in step, set the product sets, and watch the feed health so an ad never shows a price that is wrong.

Conversion Tracking

Pixel and Conversions API together, with events deduplicated and the dataset connected to Shopify or the CRM. The attribution window gets set on purpose instead of left at the default.

Reporting And Optimization

Reports on the schedule we agree, at creative and campaign level: spend, cost per result, new customer share, and what changed. Between reports the testing, the switch checks, and the budget moves keep going.

Start With Partner Access To Ads Manager

Send us read only partner access to the ad account. We show you which switches Meta turned on, how old the creative is, and what the Conversions API is sending back. Nothing changes until you say so.
THE SWITCHES WE CHECK

Eight Meta Settings We Review Before The First Dollar

Meta's defaults are built for reach, which is Meta's business. Some of them help yours. These are the eight we check in every account we take on, and what we do with each.

Advantage+ Audience

On by default, and it treats your targeting as a hint rather than a rule. We keep it where the pixel and CRM signals are strong enough to guide it, and we turn it off for accounts still building that data.

Advantage+ Placements

Sends ads to every surface Meta owns, including Audience Network and the Messenger inbox. We start with the placements the creative was made for and add the rest only when the numbers hold.

Advantage+ Creative Enhancements

Lets Meta rewrite text, crop images, and add music to your ads. We switch off the enhancements that change the message and keep the ones that only resize.

Advantage Campaign Budget

Lets Meta move money between ad sets on its own. Useful in a clean test, harmful when it starves the ad set you needed to learn from. We set it per campaign, on purpose.

Automatic Adjustments

Meta will apply its own recommendations to your account unless told otherwise. We keep it off and review the recommendations ourselves, keeping the few that fit the plan.

Attribution Window

The default of seven day click and one day view credits Meta for sales it may not have caused. We set the window to the way your customers buy and check it against the CRM.

Inventory Filter And Brand Safety

Controls which content your ads can sit beside on Reels and Audience Network. We set the filter to the level your brand needs and check the placement report for surprises.

Conversions API And Event Dedupe

Server events and pixel events must be matched, or Meta counts twice. We set the dataset up properly, check the event match quality score, and fix it before optimizing on the data.

Want To Know What Meta Has Switched On For You?

The free audit lists every switch, what it is costing, and whether it should stay on.
Check My Switches
PLACEMENTS AND CAMPAIGN TYPES

Facebook, Instagram, Threads, WhatsApp, And Messenger From One Account

Meta sells five apps as one auction, and the same campaign can run on all of them. We choose the placements the creative fits and the campaign type the goal needs. The reporting stays split, so you can see what each one returns.

Facebook

Feed, Reels, Marketplace, and in stream video, for the widest reach and the oldest audience Meta has. Still where most of the purchase volume sits for many stores.

Instagram

Feed, Stories, Reels, and Explore, run from the same account and counted with the same conversions. Reels takes the creative that looks least like an ad, which is why an Instagram ads agency is really a creative operation.

Threads

Ads in the Threads feed are new and buy cheaply while advertisers are few. We treat it as a placement to test rather than a promise, and we report it on its own line.

WhatsApp And Messenger

Click to message ads that open a chat instead of a landing page. They suit high ticket sales and service businesses that close on a conversation, and they need someone answering.

Advantage+ Sales And Leads Campaigns

Meta's automated campaign types, which took over from Advantage+ Shopping. Run next to manual campaigns and kept where they win, with the controls set. They are never the whole plan.

Manual Sales And Lead Campaigns

Full control of audiences, placements, and budgets. Every account begins here, and the tests that feed the automated campaigns are run here too.

Which Placements Fit Your Creative?

Send us the ads you are running now and we will tell you where they belong and what is missing.
Map My Placements

What Does A Meta Ads Agency Do?

A Meta ads agency plans, builds, and runs advertising inside Meta Ads Manager on behalf of a business, across Facebook, Instagram, Threads, WhatsApp, and Messenger. Most people still call it a Facebook ads agency, and they mean the same thing. The work covers creative testing, campaign structure, audiences and signals, bidding and budgets, and catalog ads. It also covers conversion tracking through the pixel and the Conversions API, and reporting. The business gains customers from Meta's apps without running the account itself.

Komplex runs this service from Austin, Texas, with people in New York City and Reykjavik. Most clients run Meta beside Google Ads with us, and one senior lead runs both.

WHO RUNS META ADS WITH US

Facebook And Instagram Ads For Ecommerce, Subscriptions, Home Brands, And Local Businesses

Meta works for almost any business, which is exactly why the results vary so much. These four groups get the most from it, and each one needs a different account. Our accounts have covered footwear, skincare, kitchens and home improvement, software, and telecom.
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Ecommerce And DTC

Catalog ads on the Google Shopping feed, Advantage+ Sales tested beside manual prospecting, and new customer share tracked instead of blended returns. Facebook ads for ecommerce are judged on new customers, not on the number Ads Manager reports.

Subscriptions And Skincare

Creative volume matters most here, because the same product has to be sold to the same people many times. We run a testing rhythm built around hooks and formats, and we track payback by cohort.

Kitchen And Home Design

Long consideration and high tickets, so lead forms, click to message, and retargeting sequences do the work a single conversion ad cannot. Dealer networks get local campaigns from one account.

Local And Service Businesses

Radius targeting, lead forms, and WhatsApp or Messenger ads for businesses that close on a call. Small budgets get a simpler structure, not a smaller version of the enterprise one.

HOW WE WORK

Audit, Fix The Signals, Rebuild With Creative, Then Scale

The order matters because Andromeda learns from whatever it is fed first. Feed it bad events and old creative and it will find the wrong people faster than ever.
  • Audit The Account

    Switches, creative age, audience overlap, attribution, and the Conversions API match rate, with each fix ranked by the budget it returns.

  • Fix The Signals

    Pixel and Conversions API deduplicated, the dataset connected, purchase and lead events verified against the store or the CRM, and attribution set on purpose.

  • Rebuild With Creative

    Campaign structure reset, the switches decided one by one, and a first wave of creative variations built to give the engine something to learn from.

  • Test, Cut, Scale

    New concepts on a rhythm, losers retired, winners funded, and the automated campaigns judged against manual ones on new customers rather than blended returns.

See What The Machine Has Been Fed

The audit comes first and is free. It scores the switches, the creative, the signals, and the structure from your own account, and it says plainly what to fix first.
Start With The Free Audit
FREE META ADS AUDIT

Get A Free Facebook And Instagram Ads Audit

We go through your Ads Manager account, the pixel and Conversions API behind it, and the creative that has been running. You get a plain list of what Meta switched on, what the creative is doing, where budget leaks, and what to fix first. There is no charge, the findings are yours whatever you decide, and the same audit is part of our free growth plan.
Your Meta ads auditFree
  • Advantage+ switches and what each one costs
  • Creative age, variety, and fatigue
  • Conversions API match quality and dedupe
  • Campaign structure and budget control
  • Audiences, exclusions, and overlap
  • Attribution window versus CRM truth
  1. 1
    Tell us about your business

    What you sell, what you spend on Meta now, and what a good month looks like.

  2. 2
    We read the account

    Partner access to the ad account and the dataset, read only. Nothing gets changed, and an NDA is available on request.

  3. 3
    You get the scorecard and a call

    A written scorecard ranked by impact, then a call to walk through it.

Ready To See What Meta Switched On?

There is no fee and no obligation, and everything the audit finds belongs to you.
PRICING

How Meta Ads Management Pricing Works

Komplex most often works on a base retainer plus a share of ad spend, and we are open to other formats if one fits you better. Creative production is quoted as its own line, because the volume Meta needs varies by account. Ad spend goes from your ad account straight to Meta and never passes through us. The fee is set after the free audit, so it matches the work the account needs.
Agencies price Meta management the same three ways they price search. That means a flat amount, a percentage of spend, or a retainer with a smaller share on top. After a short initial term the engagement runs month to month, with no long contract.
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What Clients Say About Our Paid Social Work

Client logo 2 - Shark/Ninja
The Komplex team helped us reach new audiences and drive higher conversions.
Client logo 2 - Hush Puppies
Strategies that delivered results beyond our expectations.
Client logo 2 - Saucony
Their expertise helped us scale efficiently, attract more customers, and drive measurable growth.
Client logo 2 - Blayze
Komplex played a key role in growing our user base and optimizing our marketing efforts.

Common Questions About Facebook And Instagram Ads Management

Is a Facebook ads agency the same as a Meta ads agency?

Yes. Facebook and Instagram ads are bought in the same Meta Ads Manager, from the same account, with the same pixel and Conversions API. Threads, WhatsApp, and Messenger placements sit in the same place. Most buyers still say Facebook ads agency, and most agencies answer to both names.

What does a Meta ads agency do each month?

It keeps new creative entering the account, retires what has fatigued, and checks the switches Meta has turned on since the last review. It reads the audience overlap, the attribution against the CRM, and the Conversions API match quality. Then it moves budget toward what is bringing in new customers and reports what changed. At Komplex a senior lead does that work and logs every change.

How much do Facebook and Instagram ads cost?

You pay Meta per impression in an auction, so the cost depends on the audience, the season, and how good the creative is. WordStream’s latest benchmarks put the average Facebook click under a dollar for traffic campaigns and around two dollars for lead generation. Costs rise every fourth quarter. Our fee for the work is separate and described in the pricing section.

How do you charge for Meta ads management?

Komplex most often works on a base retainer plus a share of ad spend, and we are open to other formats if one fits you better. Creative production is its own line, because some accounts need a few new ads a month and others need dozens. The fee is fixed after the free audit, once we know the account.

Is Advantage+ better than manual campaigns?

Sometimes, and only where the signals are strong enough to guide it. Advantage+ Sales campaigns reach further and report less, and they lean on your existing customers unless you cap that. We run them beside manual campaigns, judge them on new customers rather than blended returns, and pause them when they lose.

Why did my Facebook ads stop working this year?

The most common answer is that the account is still built for the old Meta. Andromeda now ranks ads on the creative itself, detailed targeting exclusions are gone, and interest targeting has been consolidated. An account with one tired ad set and a stack of interests loses reach. The fix is usually creative volume and clean signals rather than a new audience.

How do you set up the Conversions API?

We connect the dataset to your store or CRM and send purchase and lead events from the server. Then we match them to the pixel events so nothing counts twice. Then we check the event match quality score and fix the fields dragging it down. For Shopify and Klaviyo accounts the connections are standard; for custom sites we set them up through Google Tag Manager.

Do you run Instagram, Threads, WhatsApp, and Messenger ads too?

Yes, all from the same account. Instagram Reels takes most of the creative work. Threads is a cheap placement to test while advertisers are few. WhatsApp and Messenger click to message ads suit businesses that close on a conversation. We choose placements on purpose instead of leaving Advantage+ Placements to decide.

My ad account was restricted. Can you help?

Usually. Most restrictions come from policy flags on creative, landing pages, or payment issues, and most are recoverable with an appeal and a clean up. We read the restriction, fix what caused it, and file the appeal through Business Support. What we cannot do is promise how fast Meta answers.

How much creative do we need?

More than most accounts have, and less than the agencies selling creative volume as a product would tell you. The principle is that Andromeda needs variety in hooks, formats, and angles, and that every ad fatigues. We set a testing rhythm in the audit that fits your budget and your production capacity.

Who owns the ad account, the pixel, and the creative?

You do. The ad account, the dataset, and the Business Manager are yours, and we work through partner access that you can remove at any time. Creative we produce is delivered to you. If we part ways, you keep the account, the data, and every report.

Do you work with companies outside Austin, Texas?

Yes. Komplex is based in Austin with people in New York City and Reykjavik, and most clients work with us remotely from across the US. Meta runs the same way from anywhere, and a brand that sells in several countries gets a campaign set per market.

Let's Look At What Meta Has Been Doing With Your Budget

Send partner access to the ad account, or just tell us what you sell and what you spend. You get the audit, a plan, and a plain view of what the account could return with the switches set and the creative moving.
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Get in Touch

Let's discuss how we can work together to achieve your goals.      Provide your name, email and website, and one of our team members will reach out to learn more about your business, understand your unique needs, and explore how our tailored marketing solutions can drive your success.     We're excited to partner with you and help take your business to the next level.