Meta Picks The Audience Now, So The Creative Does The Targeting

What Meta Switches On Without Asking
Eight Meta Settings We Review Before The First Dollar
Advantage+ Audience
On by default, and it treats your targeting as a hint rather than a rule. We keep it where the pixel and CRM signals are strong enough to guide it, and we turn it off for accounts still building that data.
Advantage+ Placements
Sends ads to every surface Meta owns, including Audience Network and the Messenger inbox. We start with the placements the creative was made for and add the rest only when the numbers hold.
Advantage+ Creative Enhancements
Lets Meta rewrite text, crop images, and add music to your ads. We switch off the enhancements that change the message and keep the ones that only resize.
Advantage Campaign Budget
Lets Meta move money between ad sets on its own. Useful in a clean test, harmful when it starves the ad set you needed to learn from. We set it per campaign, on purpose.
Automatic Adjustments
Meta will apply its own recommendations to your account unless told otherwise. We keep it off and review the recommendations ourselves, keeping the few that fit the plan.
Attribution Window
The default of seven day click and one day view credits Meta for sales it may not have caused. We set the window to the way your customers buy and check it against the CRM.
Inventory Filter And Brand Safety
Controls which content your ads can sit beside on Reels and Audience Network. We set the filter to the level your brand needs and check the placement report for surprises.
Conversions API And Event Dedupe
Server events and pixel events must be matched, or Meta counts twice. We set the dataset up properly, check the event match quality score, and fix it before optimizing on the data.
Want To Know What Meta Has Switched On For You?
Facebook, Instagram, Threads, WhatsApp, And Messenger From One Account
Feed, Reels, Marketplace, and in stream video, for the widest reach and the oldest audience Meta has. Still where most of the purchase volume sits for many stores.
Feed, Stories, Reels, and Explore, run from the same account and counted with the same conversions. Reels takes the creative that looks least like an ad, which is why an Instagram ads agency is really a creative operation.
Threads
Ads in the Threads feed are new and buy cheaply while advertisers are few. We treat it as a placement to test rather than a promise, and we report it on its own line.
WhatsApp And Messenger
Click to message ads that open a chat instead of a landing page. They suit high ticket sales and service businesses that close on a conversation, and they need someone answering.
Advantage+ Sales And Leads Campaigns
Meta's automated campaign types, which took over from Advantage+ Shopping. Run next to manual campaigns and kept where they win, with the controls set. They are never the whole plan.
Manual Sales And Lead Campaigns
Full control of audiences, placements, and budgets. Every account begins here, and the tests that feed the automated campaigns are run here too.
Which Placements Fit Your Creative?
What Does A Meta Ads Agency Do?
Komplex runs this service from Austin, Texas, with people in New York City and Reykjavik. Most clients run Meta beside Google Ads with us, and one senior lead runs both.
Facebook And Instagram Ads For Ecommerce, Subscriptions, Home Brands, And Local Businesses
Audit, Fix The Signals, Rebuild With Creative, Then Scale
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Audit The Account
Switches, creative age, audience overlap, attribution, and the Conversions API match rate, with each fix ranked by the budget it returns.
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Fix The Signals
Pixel and Conversions API deduplicated, the dataset connected, purchase and lead events verified against the store or the CRM, and attribution set on purpose.
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Rebuild With Creative
Campaign structure reset, the switches decided one by one, and a first wave of creative variations built to give the engine something to learn from.
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Test, Cut, Scale
New concepts on a rhythm, losers retired, winners funded, and the automated campaigns judged against manual ones on new customers rather than blended returns.
See What The Machine Has Been Fed
Get A Free Facebook And Instagram Ads Audit
- Advantage+ switches and what each one costs
- Creative age, variety, and fatigue
- Conversions API match quality and dedupe
- Campaign structure and budget control
- Audiences, exclusions, and overlap
- Attribution window versus CRM truth
- 1Tell us about your business
What you sell, what you spend on Meta now, and what a good month looks like.
- 2We read the account
Partner access to the ad account and the dataset, read only. Nothing gets changed, and an NDA is available on request.
- 3You get the scorecard and a call
A written scorecard ranked by impact, then a call to walk through it.
Ready To See What Meta Switched On?
How Meta Ads Management Pricing Works
Common Questions About Facebook And Instagram Ads Management
Is a Facebook ads agency the same as a Meta ads agency?
Yes. Facebook and Instagram ads are bought in the same Meta Ads Manager, from the same account, with the same pixel and Conversions API. Threads, WhatsApp, and Messenger placements sit in the same place. Most buyers still say Facebook ads agency, and most agencies answer to both names.
What does a Meta ads agency do each month?
It keeps new creative entering the account, retires what has fatigued, and checks the switches Meta has turned on since the last review. It reads the audience overlap, the attribution against the CRM, and the Conversions API match quality. Then it moves budget toward what is bringing in new customers and reports what changed. At Komplex a senior lead does that work and logs every change.
How much do Facebook and Instagram ads cost?
You pay Meta per impression in an auction, so the cost depends on the audience, the season, and how good the creative is. WordStream’s latest benchmarks put the average Facebook click under a dollar for traffic campaigns and around two dollars for lead generation. Costs rise every fourth quarter. Our fee for the work is separate and described in the pricing section.
How do you charge for Meta ads management?
Komplex most often works on a base retainer plus a share of ad spend, and we are open to other formats if one fits you better. Creative production is its own line, because some accounts need a few new ads a month and others need dozens. The fee is fixed after the free audit, once we know the account.
Is Advantage+ better than manual campaigns?
Sometimes, and only where the signals are strong enough to guide it. Advantage+ Sales campaigns reach further and report less, and they lean on your existing customers unless you cap that. We run them beside manual campaigns, judge them on new customers rather than blended returns, and pause them when they lose.
Why did my Facebook ads stop working this year?
The most common answer is that the account is still built for the old Meta. Andromeda now ranks ads on the creative itself, detailed targeting exclusions are gone, and interest targeting has been consolidated. An account with one tired ad set and a stack of interests loses reach. The fix is usually creative volume and clean signals rather than a new audience.
How do you set up the Conversions API?
We connect the dataset to your store or CRM and send purchase and lead events from the server. Then we match them to the pixel events so nothing counts twice. Then we check the event match quality score and fix the fields dragging it down. For Shopify and Klaviyo accounts the connections are standard; for custom sites we set them up through Google Tag Manager.
Do you run Instagram, Threads, WhatsApp, and Messenger ads too?
Yes, all from the same account. Instagram Reels takes most of the creative work. Threads is a cheap placement to test while advertisers are few. WhatsApp and Messenger click to message ads suit businesses that close on a conversation. We choose placements on purpose instead of leaving Advantage+ Placements to decide.
My ad account was restricted. Can you help?
Usually. Most restrictions come from policy flags on creative, landing pages, or payment issues, and most are recoverable with an appeal and a clean up. We read the restriction, fix what caused it, and file the appeal through Business Support. What we cannot do is promise how fast Meta answers.
How much creative do we need?
More than most accounts have, and less than the agencies selling creative volume as a product would tell you. The principle is that Andromeda needs variety in hooks, formats, and angles, and that every ad fatigues. We set a testing rhythm in the audit that fits your budget and your production capacity.
Who owns the ad account, the pixel, and the creative?
You do. The ad account, the dataset, and the Business Manager are yours, and we work through partner access that you can remove at any time. Creative we produce is delivered to you. If we part ways, you keep the account, the data, and every report.
Do you work with companies outside Austin, Texas?
Yes. Komplex is based in Austin with people in New York City and Reykjavik, and most clients work with us remotely from across the US. Meta runs the same way from anywhere, and a brand that sells in several countries gets a campaign set per market.



