The Map Pack Gets The Lead Before The Website Gets The Click
Why Most Local SEO Fails On The Profile, Not The Page
Eight Google Business Profile Settings Most Businesses Never Touch
Primary Category
The single strongest signal in the pack. A kitchen showroom listed as a furniture store, or a plumber listed as a contractor, competes in the wrong race. We pick it from what the searches say.
Secondary Categories
Up to nine more, each one opening a set of searches. Too few leaves demand on the table; too many looks like a directory. We add the ones the reviews and the site support.
Address Versus Service Area
A storefront shows its address; a service area business hides it and lists the towns it serves. Getting this wrong hides the business from half its customers or gets the profile suspended.
Services And Products
Structured fields most owners leave blank. Each one filled in is a search the profile can answer, and Google shows them in the pack for matching queries.
Hours And Special Hours
Wrong hours cost calls and reviews. Holiday hours left unset send people to a locked door and then to a one star review.
Photos And Cadence
Profiles that add photos keep appearing; profiles that stopped adding them fade. We set a cadence your team can hold and shoot the first set ourselves.
Q And A
Anyone can ask a question on your profile and anyone can answer it. We seed the real questions with the real answers before a competitor or a stranger does.
Review Responses
Every review answered, including the bad ones, in your voice and within days. Google reads responses, and so does the next customer deciding whether to call.
Want To Know Which Of These Your Profile Has Wrong?
Single Location, Service Area Business, Or Multi Location Network
| Single location | Service area business | Multi location or dealer network | |
|---|---|---|---|
| Who this is | A storefront, clinic, showroom, or office customers visit | A trade that goes to the customer: plumbers, cleaners, movers, agencies like ours | Chains, franchises, and brands with dealers or branches across a region |
| What decides the pack | Address, category, reviews, and distance from the searcher | Service area settings, category, reviews, and a hidden but real address | One verified profile per location, each with its own reviews and hours |
| The page structure | One strong location page, or the homepage doing that job | Pages for the towns served, written for the town rather than the office | One page per location from a template built to be different each time |
| The common mistake | Wrong primary category and a profile nobody updates | Showing the home address, or a service area set to one pin | Location pages that differ only by the city name, which Google filters |
| Where the reviews come from | In person, at the counter or after the visit | After the job, by text or email, while the customer is still pleased | Per location, tracked so the weak branches get the attention |
| What we report | Profile impressions, calls, directions, and leads | The same, plus which towns the calls come from | The same, per location, ranked so the network can see the outliers |
Not Sure Which Column You Sit In?
What Does A Local SEO Agency Do?
Komplex runs this from Austin, Texas, with a presence in New York City and Reykjavik, for businesses anywhere in the US and Europe.
Local SEO For Home And Kitchen, Professional Services, Local Trades, And Multi Location Retail
Audit The Footprint, Fix The Profile, Build The Location Pages, Earn The Reviews
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Audit The Footprint
Every profile, every listing, every location page, and the pack position by town, with the mismatches and the empty fields listed and priced in calls.
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Fix The Profile And The Citations
Categories, service area, services, hours, and photos set on purpose, and every listing on Apple, Bing, Yelp, and the directories made to agree.
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Build The Location Pages
One page per location or town that earns it, from a template built so the pages differ, with local schema that matches the profile.
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Earn The Reviews And Mentions
A review habit your team keeps, every review answered, and local links from chambers, press, and directories, measured against calls by location.
See What The Map Shows When Your Customers Search
Get A Free Local SEO Audit
- Profile fields set, empty, or wrong
- Citation mismatches by directory
- Local pack position by town
- Review volume, recency, and responses
- Location page template and duplication
- Calls and leads tracked by location
- 1Tell us about your business
The business name, the locations or the service area, and where the leads come from today.
- 2We read the profile and the listings
Manager access to the Google Business Profile and read only access to Search Console. Nothing gets changed, and an NDA is available on request.
- 3You get the scorecard and a call
A written scorecard ranked by impact, then a call to walk through it.
Ready To See Which Fields Are Costing You Calls?
How Local SEO Pricing Works
What Clients Say About Our Local Work
The Komplex team helped us reach new audiences and drive higher conversions.
Strategies that delivered results beyond our expectations.
Their expertise helped us scale efficiently, attract more customers, and drive measurable growth.
Komplex played a key role in growing our user base and optimizing our marketing efforts.
Common Questions About Local SEO
How does the Google map pack decide who shows?
On three things: how close the business is to the searcher, how well the profile matches the search, and how much Google trusts the business. Distance is set by the address or the service area. Match is the category, the services, and the reviews. Trust is reviews, citations that agree, and a profile that keeps getting updated.
Can you manage our Google Business Profile for us?
Yes. We set it up or fix it, keep the fields current, post, add photos, answer reviews in your voice, and read the insights. You keep ownership of the profile, we sit on it as a manager, and the change log is yours to read. Most businesses keep us on it after the first month because the fields keep moving.
How do reviews affect local rankings?
Count, recency, rating, and whether you respond all weigh in the pack, and the words in reviews help the profile match searches. A business that gets three reviews a month and answers each one outranks one with a higher rating that stopped collecting them two years ago.
Do you handle multi location and franchise SEO?
Yes. One verified profile per location and one location page per branch, from a template built to be different each time. Citations per branch, and reporting that ranks the branches so the network sees which ones need attention. Dealer networks for manufacturers work the same way.
What is a service area business, and how is it treated differently?
A business that goes to the customer rather than the other way around. The profile hides the address and lists the towns served instead, and the pages are written for those towns. Showing a home address on a service area profile is the most common cause of suspensions we see.
What are citations, and do they still matter?
Listings of your name, address, and phone on Apple Business Connect, Bing Places, Yelp, and the directories for your trade. They matter as consistency more than as volume. Ten listings that agree beat a hundred that carry three different phone numbers.
How long does local SEO take?
Profile changes take weeks for Google to trust, and reviews take as long as it takes to earn them. The pack tends to move before the organic pages do. Businesses in a crowded trade wait longer than the only plumber in a small town. We report profile impressions and calls first, then the pages.
How much does local SEO cost?
It depends on locations and on the state of the profiles. A single business with one profile to fix is a small retainer. A dealer network with forty profiles is a program. Agencies price it per location or as a flat retainer. Our fee is separate and follows the model in the pricing section.
Who owns the profile and the listings?
You do. The Google Business Profile, the directory listings, the location pages, and every report sit under your business. We work through access you can remove at any time. If we part ways, you keep everything, including the citation list and the review flow.
Do you cover Apple Maps and Bing Places too?
Yes. Apple Business Connect feeds Apple Maps and Siri, Bing Places feeds Copilot and Bing, and both draw from the same facts as the Google profile. We set all three to agree, because a mismatch on one is read as doubt on all of them.
Can we keep running the profile ourselves and have you fix the rest?
Yes. Some owners want to keep posting and answering reviews themselves, and that works. We set the categories, the services, the hours, and the service area, build the location pages, and leave you a cadence your team can hold. You keep the login and the habit.
Do you work with companies outside Austin, Texas?
Yes. Komplex is based in Austin with a presence in New York City and Reykjavik, and most local clients are elsewhere in the US. Local SEO runs the same way in any city. A business with locations in several states gets one plan with a profile and a page for each.