A Landing Page Is A Paid Media Asset, Not A Web Design Project

The Cheapest Fix Is Almost Always The Form
Landing Page Design Or Conversion Rate Optimization? They Are Not The Same Purchase.
| Landing page design | Conversion rate optimization | |
|---|---|---|
| What you are buying | A page that does not exist yet, built for a specific campaign | Improvement to a page that already exists and already receives traffic |
| What it starts from | The ad, the audience, and the offer | What the current page and its data are already telling you |
| How long it takes | A build, with a launch | A programme, with a rhythm of tests |
| What proves it worked | The campaign has somewhere sensible to land and the conversions register | A measured difference between two versions with enough traffic behind it |
| Buy this when | You are launching a campaign, or the current page is the wrong shape entirely | You have traffic and conversions already and want more from the same spend |
| Who owns it here | This page | Our CRO service, run by the same senior lead here |
Still Not Sure Which You Need?
Lead Generation, Demo Request, Offer, Event, And Local Service Pages
Which Shape Is Yours?
What Is A Landing Page Design Service?
It also differs from conversion rate optimization, which improves pages that already exist using data those pages have already produced. Landing page design is the build; CRO is the ongoing testing. Komplex runs both from Austin, Texas, with the same senior lead across them. That is why this page tells you which one to buy rather than selling you both.
Landing Pages For B2B And Software, Ecommerce, Local Services, And Coaching
Offer, Structure, Build, Measure
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Offer
What the visitor gets, what they give up, and whether that trade is fair. If the offer is weak, we say so before designing around it.
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Structure
The page as a flat outline: order, proof, objection, ask. Approved before anyone designs, because arguing about a headline is cheaper than arguing about a mockup.
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Build
Designed, built, and made fast, on your platform or a builder if you already use one. Set up so the next variant is a duplicate rather than a rebuild.
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Measure
Conversion events tested with real submissions, the form delivery confirmed end to end, and a short note on what we would test first.
See What The Current Page Is Losing
Get A Free Landing Page Review
- Message match between ad and page
- Structure and the position of the ask
- Form fields and what each one costs you
- Load speed on a phone connection
- Conversion events and whether they fire
- Where the lead actually arrives
- 1Send the campaign and the page
The ad or the audience, the current landing page, and what counts as a conversion for you.
- 2We review it
No account access needed for the first pass. Read only access to the ad account and analytics goes deeper, and an NDA is available on request.
- 3You get the scorecard and a call
A written scorecard ranked by impact, then a call to walk through it.
Ready To See Where The Clicks Are Going?
How We Price Landing Pages
Common Questions About Landing Page Design
How is landing page design different from CRO?
Landing page design builds a page that does not exist yet, for a campaign that is about to run. Conversion rate optimization improves a page that already exists using the data it has already produced. One is a build with a launch; the other is a programme with a rhythm of tests. If you have no page, you need this. If you have a page and traffic, you probably need CRO.
Who writes the landing page copy?
We do, and usually the same lead who writes the ads. Splitting the two is how a page ends up saying something slightly different from the campaign that fed it. Visitors notice within a second, even if they could not tell you why. Where you already have a writer, we hand them the structure to work inside.
What do you build the page on?
Whatever you already use, most often WordPress, Shopify, or Webflow. If you run a dedicated landing page tool such as Unbounce or Instapage, we will build there instead. We would rather add a page to a stack you already manage than introduce a new subscription you have to keep paying for.
Do we own the page and the files?
Yes. The page, the design files, the template, and any account created for the project are yours. We work through access you can remove at any time, and if we part ways the pages keep running and you can duplicate them yourself.
How many landing pages do we need?
Fewer than most agencies will tell you and more than one. A page per meaningfully different offer or audience, not a page per keyword. Building forty near identical pages is how a campaign becomes unmanageable and how the reporting stops meaning anything.
What is message match and why does it matter?
It is the page repeating the promise the ad made, in language close enough that the visitor recognizes it immediately. Someone who clicked an ad about same day installation and lands on a page about your company history has been given a reason to leave. Message match is the cheapest conversion improvement available and most pages fail it.
Do you test the page after launch?
Not as part of a build. The page ships as a version one with a note on what we would test first. A page with no traffic behind it cannot be tested meaningfully. Ongoing testing is conversion rate optimization and it is a separate service with its own rhythm.
How do you set up tracking?
Conversion events configured in analytics and passed back to the ad platforms, then tested with a real submission rather than trusted from a preview. We check that the numbers reconcile between the platform and analytics, because they very often do not and nobody notices until a report looks wrong.
Can you connect the form to our CRM?
Yes, and we test it end to end with a live submission before launch. The most expensive fault we find on existing pages is a form that appears to work, returns a thank you message, and delivers nowhere. That has usually been happening for months.
How fast will the page load?
Fast, because a landing page is one page and there is no excuse. We build without the weight a full site template carries and we check the field data on a phone connection rather than on office wifi. We do not promise a score, because a score on your host with your images is not something we control alone.
How long does a landing page take?
Much less than a website. The offer and the structure take the longest because they need decisions from you; the build itself is short. We work in stages with a date attached to each. The usual delay is approval of the offer rather than anything technical.
How much does a landing page cost?
The first page in a set costs more than the ones that follow, because it sets the structure and the template. Once we know how many pages the campaign actually needs, we set a fixed fee. Clients running paid media with us have the pages sit inside that work instead. Send the campaign and the current page and we will tell you what it would take.
What will you not do?
We will not build a page around an offer we think is weak without saying so first. We will not build forty pages for forty keywords. And we will not promise a conversion rate, because anyone who does is quoting someone else’s campaign back at you.
Do you work with companies outside Austin, Texas?
Yes. Komplex is based in Austin with a presence in New York City and Reykjavik, and this work happens remotely by nature. Campaigns running in more than one language get the page structure planned per market rather than translated after the fact.



