All posts by Isak Thor

Isak is the founder and CEO of Komplex, a growth marketing consultancy and media group. He works with startups and established brands across the US and Europe.

His focus is growth marketing, paid media, SEO, and ecommerce strategy. He helps companies scale revenue through clear strategy, strong execution, and clean data.

Isak is known for practical thinking, simple messaging, and results-driven work. He partners closely with teams, often acting as an extension of in-house marketing.

Graphic showing interconnected audience icons above the text What Is Growth Marketing? A Plain Guide for Leaders on a blue to purple gradient background.

What Is Growth Marketing? A Plain Guide for Leaders

Confused by growth marketing? You are not alone. The term gets used in a lot of ways, and it often gets mixed up with performance marketing or “growth hacking.” This guide breaks it down in plain English: what growth marketing is, why business leaders lean on it, and how it drives steady, measurable growth across the full customer journey, not just more ads or clicks.

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Cover image for the article Influencer marketing, driving growth and sales

Influencer Marketing: Driving Growth and Sales

Influencer marketing has become a cornerstone of modern growth, helping B2C, B2B, ecommerce and SaaS brands reach the right audiences with authentic content that drives trust, engagement and sales. In this guide, Komplex breaks down strategy, pitfalls and attribution so you can turn influencers into a repeatable growth engine.

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